Meet the Blogger: Carla Bruni of “The Green Preservationist”

Carla Bruni is an historic preservationist, architectural historian, soon-to-be energy rater, and neurotic volunteer, and in this Heritage Blogger profile, she discusses how she combines her passions to create a hospitable environment to discuss preservation-related ideas in her blog, The Green Preservationist. Carla hopes to bridge the gap between historic preservationists and green building advocates…one post at a time.

Carla Bruni (2)

How do you try to bridge the gap between historic preservationists and green building advocates? What role does your blog play in your mission?

Well, if I were to sum up how these two groups often view each other via “light bulb jokes,” it might go something like this:

Q: How many historic preservationists does it take to change a light bulb?
A: Change? We should just go back to candles and forget this light bulb nonsense!

Q: How many green building advocates does it take to change a light bulb?
A: Well, that old fixture isn’t terribly efficient so we’re going to go ahead and tear your old house down and design a better one.

Obviously this might be a wee bit exaggerated, but I’ve been in meetings where the tension was so thick that I thought the cornice would explode off of the building, and as a result, nothing is accomplished. I think we need more people working with, and listening to, both green building advocates and historic preservationists with an open and creative mind. I like to think that me being active on both sides of this coin gives me a unique angle, and honestly, I’m still learning all the time, so having a blog is a great way to throw my questions and opinions out there and see what I get back.

I also give lectures and workshops for universities, preservation and green building organizations throughout the city; this gives me the opportunity to introduce “greenies” to preservation issues and vice-versa. I have recently been working with an organization to administer grant funds for green retrofits on historic homes, and the homeowners get really into it, which is super fun. On the flip side of that, I worked as a spokesperson for the Chicago Department of Environment while getting my Masters in Historic Preservation, so I would always weave my preservation agenda into my environmental tours, when most of the time they expected the answer to be “buy solar panels” or “replace your windows with triple-pane low-e fiberglass sashes.”

So, after two light-bulb jokes and a couple paragraphs, I guess the answer is simply “educate people through whatever means possible.”

Why do you think historic preservationists and green building advocates need each other?

Well, it’s completely unrealistic to think that we can build ourselves out of an environmental crisis. Any new building takes a whole lot of energy and creates a whole lot of waste—from the manufacturing and mining of building materials (also depleting our resources), to transportation, to creating new infrastructures, to demolition—there is simply no way around it. Of course, it is also unrealistic to think that human beings will never build new, so we need to be much smarter about building materials, sustainability, design, density and walk-ability than we have been for the past 50 years. What I spend the majority of my time doing is working on projects that involve making older buildings more energy efficient.

Of course, beyond energy, we also need to remember our history and culture and honor much of the existing architecture around us, which typically has incredible detailing, craftsmanship and materials, not to mention that our country is so young that this stuff is literally some of the oldest architecture in the history of the United States. It’s a tough balance right now for preservationists. I think that both groups are starting to come around a bit, however, and finding ways to work together. Preservationists are realizing that due to the current state of the environment, we need to worry less about the thickness of mullions during restoration projects, and begin focusing more energy on HVAC systems and weather stripping if we want to be socially responsible and actually save more buildings. Conversely, there has been more focus on energy efficient retrofits at green conferences lately. Both of these changes are likely encouraged by the current economic recession, but hey, at least some good is coming of it.

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How did you get interested in preservation and architecture?

Ah, well, I stumbled upon the Robie House as a child and have dedicated my life to architecture since then. Ha, yeah, that’s totally not true. I was an English Literature major in my undergrad with a poetry focus, and thought I might go back to school for a Master’s in either Comparative Theology or Medieval Literature. In the meantime, I did public relations for the City of Chicago, worked in an orthopedic office promoting a knee replacement device, was a shipping and receiving manager at a software company, and then worked in a custom metal welding studio, among other things. Fortunately, a coworker friend introduced me to his future wife, who was a preservationist, and I was like “people can actually save buildings for a living? Whoa.”

Once the greystones started coming down around me, or being turned into unrecognizable monstrosities, I decided to volunteer with a local preservation group called Preservation Chicago, and was inspired by their chutzpah much more than I was by the work I was currently doing. I started studying architecture on my own and soon after applied to the School of the Art Institute of Chicago’s Historic Preservation Master’s program. I began paying more attention to environmental issues at around the same time and managed to snap up an internship with the for Green Technology, where I was able to help the public on a regular basis and gather information for a manual that I was writing to help historic homeowners “green” their homes. It was both a challenging and seriously cool experience. I’m currently in the process of becoming a certified energy rater and am thinking of also getting my LEED Green Associate certification just because I can’t seem to learn enough about how these issues impact each other. I figure if I’m going to write about these things and express my opinions, I had better have an intimate knowledge of what they are all about.

Carla Bruni

Tell us about your blog “About” photo. Is there a reason you are “Superwoman?”

Oh, I’m just mostly poking fun at myself for taking on huge, seemingly insurmountable projects because I just get so obsessed and excited about things. A recent “To Do” list on my desktop actually reads: 1) Get three new certifications by the end of the month, 2) Clean apartment until it sparkles and get rid of 50 percent of my total belongings, and 3) Change the general public’s perception of architecture throughout the United States.

I realize, of course, that #2 will never happen.

Why did you decide to begin blogging?

I think it was a combination of reasons. First, I realized I was really skirting both careers and thought that perspective could be useful. There are a lot of preservationists who know about environmental issues and vice-versa, but I think that it is easy to maintain a (strong) bias when you come much later to one field than the other. While I started off with preservation, I very quickly saw the connection between the two fields in light of recent trends, so I don’t think I even know how to separate the two most of the time. Also, I think that preservationists really need to change their image, and we seem to be struggling with that. We live in a very different time than we did even 10 years ago, and now preservation is constantly measured up against exciting, innovative technologies and a sort of environmental morality that didn’t exist before. To top it off, there are a zillion new (supposedly) “eco-friendly” products and homes out there that are being marketed like mad, and it’s a lot easier to market new things than old things. It is also difficult to make the argument that some things should not change when we are constantly told that anything that isn’t new and “green” is responsible for killing baby seals.

Beyond making people understand how crucial it is environmentally to preserve, maintain and perform energy efficient retrofits on existing buildings (somewhere along the line we lost sight of “Reduce, Reuse, Recycle!”), Historic Preservation needs a more energetic, creative and fun side to it. You can certainly debate whether I have these qualities or not, but I can at least point out the fact that we need more of this if we are going to win over the masses and save more buildings.

And also, I think my friends and family would have thrown me to the wind turbines if I didn’t start talking about something other than architecture and the environment, so I figured I’d ease their burden a bit and find a more, er, tolerant audience.

What is your dream for your blog?

That’s a really good question. I suppose I want it to be a touchstone for students, preservationists, green building advocates, planners, landscape designers and architects, etc. when they have some downtime, and ideally a way to generate more discussion on the timely and important topics. I have also been using my friends as lab rats to see if the content is accessible for people who do not already work in the field. It’s a difficult balance to strike because I try to keep the posts relatively short—an almost impossible feat for a notorious rambler—so I can’t spend too much time explaining concepts and then also get down to the nitty gritty. I suppose it would be great if a more general public could at least start thinking more about these concepts and then possibly even get more involved in their free time.

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Your blog has a fascinating combination of “personality” and fact throughout your posts …

I think that having a more casual and accessible tone makes more people want to listen to the issues and better able to grasp them. And as I’ve mentioned before, accessibility is really key. It is also important, in my humble opinion, to not take oneself too seriously or be so self-righteous that you ostracize people vs. bring them into the fold. I am certainly not infallible and always have more to learn, and want the blog to be casual enough that friendly and useful discussions can bubble up from posts. Of course, I also come from a rather large and loud Italian family—if you want to be heard you have to be either really, really loud or funny enough to at least warrant a pause.

I can’t yell on a blog…

You have some interesting guest bloggers. How do you go about finding them and getting them engaged?

I realized from the beginning that I needed to get some perspectives on these issues from places other than Chicago and beyond my own experiences. Whenever I meet an enthusiastic soul—either through my blog or various events—who have a different experience either nationally or internationally, I find it to be incredibly valuable. I’ve been fortunate to do preservation work in Louisiana, Washington and Idaho, and realized pretty quickly that different places have different battles and feelings regarding preservation. I’d like to keep growing the blog readership around the country, so including these voices is really important. And heck, they’re interesting!

How do you develop and maintain a relationship with your viewers?

I always to respond to people who contact me through my blog. I’m curious about what they do and ask them to come back and express their opinions. I also try to keep the tone playful enough that it is engaging and people want to check back periodically. Fortunately, some local advocates and organizations have also put me on their blog roll and this bumps up my readership. I think I’m really lucky to be involved in two fields that are brimming with feisty advocates and like to keep stoking those coals to keep the dialogue between groups alive.

Are you engaged anywhere else online? If so, where and why?

There are so many great places to read about what is going on in these areas. Vince Michael’s incredibly insightful blog on preservation issues is an excellent source for preservation info and great fun to read. I often to jump over to Matt Cole’s Twitter page, which covers a variety of issues, often involving planning, preservation, and sustainability issues—he updates it obsessively, so there is always something new and fun to look up. I also work with the Historic Chicago Bungalow Association on a variety of projects, and we’ve recently been discussing a series of video podcasts that cover discussions with contractors, architects and energy raters, as well as filming how to properly weatherize and insulate single-family homes. It is somewhat similar to the This Old House website links that I like to check out when I cant wrap my brain around how something works—really practical, budget-conscious and effective projects for homeowners. Check in at in the near future for that. Beyond that, there are a variety of online research sources that I can access for free by logging into the Chicago Public Library site, and is perfect for digging up historic census information.

What is your advice for anyone wanting to start a blog? Or get involved with preservation?

My favorite thing to do is convert unsuspecting citizens into preservationists, and when they are within my clutches, I can’t help but rattle off a variety of volunteer organizations or free field trips that I know will ensnare them. I occasionally even undergo covert operations with design school students to try and convince them to weave creative adaptive reuse ideas into their projects. It is always rewarding to fight for something that you are passionate about. In my experience, looking up and noticing the architecture around you, and having someone explain that many of these buildings are, or likely will be threatened for demolition is a startling discovery—call it a preservation baptism or bar mitzvah or whatever you like. Once people start really seeing the built world, the whole city becomes alive and more engaging, and once that relationship is there a person will fight to keep it because there is a connection and respect.

As for blogging, well, I think that we are incredibly lucky to have these forums where we can talk about whatever it is that we want to talk about and share it to a much wider audience than ever before. Some will argue that “tweeting” is the best way to do this, others just don’t like writing all that much, but if you have a hankering to express yourself, why on earth would you stay silent? Restorations may cost a lot of money, green retrofits can add up sometimes, but our ability to rave and educate and change a collective mentality for the better is free, and ultimately, what is more exciting than changing people’s minds? It’s simply the cheapest, most effective way to take over the world.


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3 thoughts on “Meet the Blogger: Carla Bruni of “The Green Preservationist”

  1. Jeff –

    After reading your transcription of Carla’s work on the VOTP site, I had the opportunity to meet with her a few weeks ago in Chicago. I found her Green Preservationist blog efforts virtually synonomous with my Green Restorations book, so it was great to share notes. Chicago has so much great architecture and such a an implicit need for sustainable retrofits (5 degree winter days exacerbate the issue of a leaky home). Carla is on the bleeding edge of history and energy efficiency. I was impressed by the Green Bungalow program, which Carla is associated with, and found it has many aspects that should be duplicated nationwide. Thanks to VOTP for making the unofficial introduction. I look forward to similar media on VOTP and anecdotal stories on

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