Book Review: The Impact Equation

The Impact Equation: Are You Making Things Happen or Just Making Noise? Book Cover The Impact Equation: Are You Making Things Happen or Just Making Noise?
Chris Brogan and Julien Smith

Chris Brogan is a superstar in the social media world, and engagement with audiences is where he holds most sway. Written with Julien Smith( who I adore for "The Flinch"), “The Impact Equation” is a book focused almost solely on this topic. Centered around the equation “Impact = C × (R + E + A + T + E)”, Brogan and Smith detail foundational principles of influence online. Here’s the quote that hooked me:

“This book is an opportunity that comes from a moment in time. As you read it, you will discover that some of it is relevant to you and some of it isn’t. That’s okay. If you’re in a small town in central Louisiana, your needs will be different from those of someone in New York City. If you’re widely connected, you will have a vastly different experience from that of someone who is just starting out. This is expected. So judge from your surroundings . Figure out what parts of this opportunity work for you. Picture it like a game, and figure out the easiest, most effective moves to make. Do those first, and see what the results are. If you fail, no big deal. Keep trying.”

Having started my career in central Louisiana, and continued it in Philadelphia and now Miami Beach, I can say there is no better advice for the social media practitioner. This book is a philosophical complement to Kawasaki’s “Art of Social Media,” and Michael Hyatt’s “Platform” for building online influence.

Here are my Kindle notes from reading this book. My keyword takeaways, if you will:

  • Add value
  • Be human
  • Distill your message
  • Create wonder
  • Be weird
  • Pass it on

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