Category Archives: Teach/Learn

What I’ve been taught, and what I pass along in structured educational settings.

Fast times at WordCamp Dallas

My wife took this picture. Does that make it a three-way?
This is what happens when you ask to take a picture with the magnificent Lorelle

I know just enough code to be dangerous, and my wife has never even heard of WordPress. So it was with equal amounts of faith and trepidation that we loaded up the truck last weekend and moseyed over to Dallas for WordCamp 2008.

Now, I’m a communicator and my wife is an educator. Both geeks in our chosen fields. But how would we hold up in a room of 150 pro bloggers? Between talk of php, sql, seo and “link love” would we understand anything being said? Did we even want to?

My descent into social media madness will likely be detailed in another post. For now, the relevant fact is that I’m attempting to build the elusive social media newsroom for the federal organization with which I work. I chose WordPress as my platform because it’s a content management system that regular folks can figure out. It’s also Web 2.0 saavy, with a plug-in and widget for every flavor, nationality and orientation of social media. I’m a big fan of it, which brings me back to WordCamp.

I’ve been jonesing for professional development in social media in the worst way. But federal travel cutbacks, the insane cost of conferences these days, and the rural location of my hometown has limited my training to webinars. Then I subscribed to the WordPress podcast a few weeks ago. Hosts Charles Stricklin and Jonathan Bailey were talking about WordCamp Dallas. Dallas?! Four hours away. I can do that! Just 20 bucks? You’re kidding me. A T-shirt and lunches too? Then the kicker: Charles lives an hour north of me and Jonathan a few hours south, in the Big Easy. The stars were aligned. I had to go.

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PR + Web 2.0 + Teaching equals one real mashup

In January, I took over as an adjunct instructor in the capstone “Campaigns” course for PR majors at the local university. Three hours, one night a week. Piece of cake.

After all, I had 15 years in the PR practice since graduating from that same university with a journalism degree. Lots of experiences to pass on to these pliable young minds. My plan: make the class exciting with a cool social media spin. I’d be brilliant (thumbs in suspenders). It’d be fun.

Who could have known the extent to which a social media focus would challenge the traditional PR pedagogy. When I talked to faculty, the conversation took on a “oh how cute” sheen. The students scarcely had a conception of what “social media” was, and OMG, you mean we have to, like, APPLY it in REAL LIFE PR?!!! After the first two classes, I would have settled for Second Life.

We all persevered, hopeful that the team-based nature of the class would inspire the ol’ Higher Order Thinking Skills to kick in. Then I started seeing it–those moments when a face would light up, expression intent on my stumbling monologue. A raised hand. An honest-to-god social media “connection.” And one-by-one, I’ve witnessed those moments on each face.

But then I look at them and know the field they are going into is much different than the one I faced in the mid-1990s, back when a lot of the internet was still text-based. In the last couple of years, the learning curve has steepened within a rapidly changing spectrum.

Continue reading PR + Web 2.0 + Teaching equals one real mashup