I was born and raised in Natchitoches.
I lived away a while, working as the communications director for Willamette Industries Southern Region. Willamette was a Fortune 500 forest products company based out of Oregon. They were bought by Weyerhaeser a few years ago.
I came back to NSU in 2001, to get my Master’s in Folklife and Southern Culture.
My research has been about the timber culture of the north Louisiana piney woods.
I knew I wanted to do something with heritage values and began interning with the National Center for Preservation Technology and Training, a National Park Service office here is town. I was hired full time as the public information officer there when I graduated school in 2002.
Turner’s thesis of the frontier in America fits very well within the constructs of the 2009 Louisiana Folklore Society meeting.
I’ve been involved with social media since it first came on the scene in 2006, I’ve found that many of those same concepts from Turner’s thesis apply to what’s happening on the web now.
This is how social media functionally breaks down.
There are hundreds of these tools now, with still more appearing on the scene in spite of the economy.
Very few are folding. This is for contextual information only, this presentation does not purport to explain them all!
But Web 2.0, New Media, Social media or whatever you want to call it, is not about the tools, it’s about people.
So how to does it benefit you or your organization to engage with the new realities of the web?
Built-in audience with your values
Your content will always be relevant, whether it’s agreed with or not.
The web now is as easy as launching your browser and filling in blanks.
You don’t need to be a web expert to sign up for services or upload content.
No domain or storage costs means no headaches or dealing with down servers.
When I started the Natchitoches Preservation Network one year ago, one of the first things I did was go to the local newspaper and talk to the editor about contributing a weekly column based on the news of the site.
The Natchitoches Times already prints news from local rural communities, and I presented this as a different way to think about a community.
Though it takes a lot of my time each week, I’m essentially getting $250 worth of advertising space for the site while the paper benefits with a fairly well written item on a topic of local interest.
Potential third-party promotion in newspapers still adds credibility to the site.
Most of these tools are free to use. You don’t have to pay a dime to get your content in front of the world.
And generally, posting your content only takes a few minutes.
In the past, all media that was created was automatically copyrighted as all rights reserved. That’s changed now with the advent of Creative Commons.
What this lets you do is set perameters for copyright of your online media.
For example, you can specify attribution for your work, or that it can be used strictly for non-commercial purposes.
There are several options, but the end effect is that people can use your content and build on it without having to consult you first.
Most Web 2.0 tools have some type of measurement built in that helps you understand your audience better. A direct mailer can’t do that very easily!
I created the Natchitoches Preservation Network to help people to advance and connect to Natchitoches heritage.
Natchitoches has some 30 different groups that have some sort of mandate related to heritage issues.
Though they have traditionally been friendly, they didn’t communicate very well.
Sometimes you may get 10 e-mails or postcards announcing an event, or none at all.
This site was created to get those folks talking and collaborating.
But it was also created to bring in people who were not a part of an official heritage organization.
There’s a perception in many communities that you have to be a Ph.D. or a socialite to participate in heritage activities. This gives those people a safe place to join the conversation about heritage.
Social media is not about the tools. It’s about people, empowering them and helping them to connect.
Like most networks on the web we have a diverse membership, but they are all invested in preservation Natchitoches Heritage.
Besides the residents of Natchitoches Parish, which form the core of the group, here’s a quick overview of some of our members’ backgrounds…
Slide 16-19 are pretty self-explanatory
Now, the Natchitoches Preservation Network is a Ning site.
Ning is a service that lets you create your own fully functioning social network for free.
It functions much life facebook and works with most of the popular social media tools found elsewhere on the web.
Today, I’ll give you an overview of these tools used in the Natchitoches Preservation Network and some ideas about how you might be able to use them as well.
Slide 22-34: Concepts are explained on the slides
RSS lets you subscribe to web content much like you’ve traditionally subscribe to a newspaper or magazine.
You don’t have to go around to different websites for content, because RSS brings it to you automatically.
When you see the little orange button on a site, you know that you can subscribe to the site and all the content will go to news feed, either in your browser or a news reading program of your choice. I use Google reader personally.
Lifestreaming tools like Friendfeed take this one step further by aggregating all this content onto one page, allowing you to open discussions on the content.
Lifestreaming tools will import content from many types of services onto one page.
Many prominent bloggers have adopted lifestreaming tools like Friendfeed as their primary form of communication with their audiences.
Second life is not a service I use personally, but there are those in the heritage field that use it extensively.
Ruth Tringham, U. Berkley, has an Island in Second Life that allows her students to practice archaeology.
There are university graduate degree programs held entirely in Second Life now
It’s not about the tools. It’s about the people and how you can empower them to do more.