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Mike O’Laughlin of the Irish Roots Cafe talks about discovering shared family history through new media

“Who are you?” A simple question, but one that could take someone on the adventure of a lifetime. For Mike O’Laughlin of Irish Roots Cafe, it took him on a trip to discover his Irish roots and began his journey to help others find theirs using his books, blog, podcast and personal tours of Ireland. Today we join Bethany Frank as she talks with Mike O’Laughlin. Mike is going to explore the ease of podcasting and how he uses it to share connect folks around Irish heritage worldwide.

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Frank: Well Mike, thank you so much for joining us today at Voices of the Past. Tell us about yourself.

O’Laughlin: Well I guess we are talking about how I got into the website and the Irish heritage or the Irish American heritage, and actually now it is the Irish heritage all over the world — Canada and Australia and England and Ireland and the U.S. It’s amazing. And it really started when I was a young boy when I go to the grandparents’ house with the parents on Sunday. And the old folks would always talk about the old days and sometimes they would hold it over you about how they knew everything and you didn’t even know who these people were. So at one point I came and found a travel brochure to Ireland, and it said, “O’Laughlin’s Castles.” And it said, “Here’s an O’Laughlin’s Castle in County Clare.” And my O’Laughlin family knew we were Irish, they didn’t know why, they just knew it. And maybe it was the “O” in front of the name, but I thought, “you know what. If I could go over there and see that castle and claim it as ours, then I would have something on them and I could drop by on a Sunday now that I am a little older and tell them some things that they might not know.” That’s really what started the whole thing. I made a reservation with an B&B whose owner was the same name as mine. From there I came out with a book and it just kept going and I just kept writing, and now I am the most published author in the world in my field of study in the world. But you notice, I didn’t say the best. In the world–there’s a difference.

Frank: There’s a difference. Well, why did you go about starting your blog?

O’Laughlin: Really I was on the web for several years before I even started the blog. I didn’t really understand exactly…I know it is whatever you want it to be when you get right down to it, but I didn’t quite understand exactly what people were doing and I wasn’t real comfortable with it. And I go, well, I’d have to take a lot of time if I wrote a syndicated column or something along those lines. So I waited and finally, I got the podcast going. The podcast actually came first. I thought, “Well, this is a perfect way to get into it. I’ll put the shownotes from each podcast onto the blog and maybe add some things now and then. So that got me into blogging very comfortably since I had several podcasts going. Actually, we’ve got seven different podcast series going now. All the way from genealogy to song and recitation, and local history and history in Ireland. And it’s really blossomed.

Frank: You said before you’re very well published and can see all of the stuff that you’ve published on your site. How did you make that transition from publishing books to publishing podcasts?

O’Laughlin: Basically it was born out of fun. I had no idea how easy it was to get started. Now, it takes a while, maybe 50 shows or so before you start to understand what sound is and how to adjust it and the different kinds of microphones. But in the beginning I got this new Mac computer, which is an upgrade, and my IT guy that came in and was helping me with it said, “Oh, you’ve got to check out GarageBand.” And I thought, “yeah, yeah, I’ve got so much to worry about.” And thought it was just maybe if I was a kid and I wanted to practice the guitar, that’d be the place the go. I didn’t know that you could do a podcast in five minutes. And I just went right to GarageBand, pressed the button to record, and there my voice was recording. So, it was so easy to start that it got me hooked. And plus it was fun, and who wouldn’t want their own radio show?

Frank: Have you ever done radio shows or anything like that before?

O’Laughlin: No. I had been interviewed a few times and I was active in cultural things on the Irish side. So, I started up a group and the local radio station interviewed me a couple of times, and I think I was on television once. But very small little parts, but I always thought it was great fun.

Frank: After you started, you hit start on GarageBand for the first time, how did you get it to evolve?

O’Laughlin: I will tell you, it still takes me a while to jump into things. But I had recorded in my living room several shows, and it’s not really shows. It was interviews with seven of my friends in a roundtable discussion on genealogy. This is back in 1984, and I had saved those recordings. And I thought, “Hey, I will just take each of those, break them up into seven segments and make those my first seven podcasts.” So really I got over the nervousness of it by the first seven podcasts were really rebroadcasts from 1984 that I had been done at home. So I sort of cut my teeth on that and got familiar with it and then started to try to refine things.

Frank: How’d you go about refining them?

O’Laughlin: Well, first of all, better microphones. And then the little setting on the machine. I didn’t know what those were at first, like the echo and the reverb and the different voices. I hadn’t really experimented with them. And how you keep the sound even and something like compression, which makes sounds that are a little too small come up to a level you can hear them and the ones that are a little loud come down to where you can hear them a little better. So little things like compression settings and the difference between the different kinds of microphones. And some are too sensitive and pick up every noise in the house when I’m recording or in the Cafe here when I’m recording, especially if it is a busy night.

Frank: You mentioned recording in the Cafe.

O’Laughlin: Yes.

Frank: So, it’s a real Cafe? Not a virtual one?

O’Laughlin: It’s a Cafe. Is there a difference? I’d say, at times it is just my place. And then at special times of the year, we open it up and it’s a cafe. And we do serve the food and we do have the performances. And we do record the Irish Song and Recitation Festival, and we are getting ready to have the seventh one of them, and I have been practicing old style Irish song, which I find very few people know about so I feel safe with that.

Frank: What exactly is old style Irish song?

O’Laughlin: Well they call it the sean nós. And it was usually solo and in the Irish language, although it’s loosened up in its interpretation now. And it usually told a story, and shoot, the old fellows might come in from the sea and be singing a song, and that was it. It’s really natural singing, I think, without so much concern for particular notes or phrasing. And each time it’s not the same. And I thought, boy, that sounds like the way I sing anyway. You miss a few notes and it’s not always on the same track. So I thought I’d give it a try. And we started up a little group here in town for sean nós, and we are just having fun with it.

Frank: So, back to Irish Roots Cafe, how did that get started and what all is it?

O’Laughlin: It’s really, that’s a very good question, It’s really presence of everything I’ve ever done on the Internet. And it is just a combination of everything because I’m spread out so far and I am just one person. I have no help other than volunteers that come in and help with the podcast or I interviewed, that type of thing. So it is a way to tie it all together, and it’s a way to put all 60 of the books I’ve written or published up online. And it was also a way to get all seven podcast series going and feeding into each other. So, it really started to tie everything in together. Plus I could have some fun, and I could talk about the things I like, like rare old books. And some little history tidbits now and then, and I’m still…I have a side site, that if you go to my site and you click on “Quick and Easy,” that’s the pages where I can play with myself. I don’t have to give them to a webmaster. And so I do a lot of little strange things there. And then give them to my webmaster and then he puts them on the formal pages.

Frank: And so you have an annual festival with Irish Roots, correct?

O’Laughlin: Yes. And that is basically the Irish Song and Recitation Festival. And we will get folks together and we will sing songs and then we will vote on who wins, and it can be anything at all. You never know what’s going to be walking through the door next.

Frank: On your site, you have your Irish Hedge School, and you talk about carrying the sod.

O’Laughlin: Yes. Well I will tell you. If you go back and read Irish history particularly in the 17th Century, that’s when the Irish culture, the existing culture, was plundered. There was nothing left and even the old Bardic traditions started to disappear. And everything was, you might say, government schools. And the new people that were coming in and taking over Ireland were maybe ruling it in a different way, and they said, “No, no Irishman can actually be a teacher. No Irishman could actually teach Irish.” That type of thing, and you cannot have your own school. And if you have a school house, you will be fined. And so, or maybe they will ship you to the Barbados. You never know what’s going to happen. And so, it was pretty rough times.

So in rebellion, the Irish said, “We’re going to keep our ways and our education, and we’re going to find old cow sheds or we might go and teach out on the side of the lawn on a sunny day next to a hedge row where nobody can see us.” And so the name “hedgerow” came about because of that. And so it became “hedge schools” with “hedge teachers,” and the hedge teachers would travel the country all on their own. They were sort of like migrant teachers, and they would be on the run sometimes. And they would hide, and they would meet with the local people and the local people would have to like them and send their kids to school. They might pay them with butter. Might pay them, if they were real lucky, they might get part of Patty’s pig. But it was a pretty rough way to go really. And you could imagine the conditions, but they actually taught Greek and Latin, things like that in these schools. And some of the folks of the upper classes were amazed at how these peasants that were holding their horses when they went into town could speak Latin and Greek.

Frank: So then how do you incorporate that with your site?

O’Laughlin: Well what we are doing is also teaching and trying to bring up and save the Irish culture and heritage in what little way we can by reviving the old ways, the old songs, the old history. The history podcast brings back the history of Ireland. We have the Irish in America, which does the local history in America and reminds people what role the Irish played in America, what role their ancestors played in America and in settling the country. And there’s things we’ve forgotten. So each one of these podcasts really brings back part of that history and brings it alive just like they did in the old days with the hedge schools, except I think, we have a lot more entertaining time doing it.

Frank: On your site you mention an Irish DNA project.

O’Laughlin: Yeah, that’s really my current issue. That’s were I am focusing right now. I am working on a book on Irish DNA, and I have been interviewing some folks that do Irish DNA for a living, and They’ve done movies on it. It is really fascinating what that’s going to do with what the whole genetics thing (15:28) means to people.

Frank: Can you tell me about it and what all is happening with it?

O’Laughlin: I think we are linked up with Family Tree DNA, and we interview them everyone once in a while with the podcast to tell us about R1B, which is a distinctive Irish marker, or moving up to M222, which is another marker. And so, they tell us what to look for and what has been traced back and examples of let’s say this fellow, the minute he took his DNA, he knew he came from this village in County Clare because that is where this DNA marker first started. So we are having some remarkable success stories with people who cannot find their family heritage, their location in Ireland or really in Europe or anywhere in the world. And that’s really what got us started and it takes the place of…well, if you have reached a dead end in genealogy research, it’s really the only way to go. And let’s say you were adopted and they couldn’t get any records, well they could take your DNA, and you might be able to find out what county or town or area that you came from. And it’s just another part of genealogy resources.

Frank: Did you go through all of this stuff and track your own heritage?

O’Laughlin: Yes. That’s way back to that first story when I talked about O’Laughlin’s castle. I was actually real lucky on my way over. I actually found the O’Laughlin ancestor and the Donoghue ancestor, which was my mother’s side. And that’s a story in itself. But I got very very lucky, and very few people can get that lucky. I actually had a flat tire in kilkan nora (17:06) County Clare, which is the town that eventually I found my ancestors in. I went up and talked with Father Van (17:14), who is the priest there, while my tire was being changed. I’d gone to about 10 parishes before then, and he took me down to the church, opened a safe and handed me the birth register they had kept, and I guess they had sent a copy in to the government when they had collected them. But he says, “Here. Look at it and lock up when you’re done.” Well, I was shocked at that too, but I said OK. It was a bit chilly, but I didn’t care. I kept going through this register page by page until I found it. The exact date that say Peter O’Laughlin had gotten married, and there was the marriage on that date in that parish. And so I nailed it in that case, and it was amazing. The feeling was just incredible. The whole search, to say that I’ve done this. And it was almost just as amazing in County Clare with my mother’s folks. I had to take time. You know you can’t be too pushy when you’re asking people for help. And I found that if you were patient and you went back maybe a second time or a third time, and just casually mention that you were looking for family roots in a certain area or a certain name, you might actually get some pretty intelligent answers, whereas in the beginning they might just think, “Oh, this guy, they don’t know what he is doing. He’s just going to fly by in a car and be gone tomorrow. He has no idea what he’s talking about.” But I have found out that if you ask more than one time, even to the same folks and you’re patient, you’d be surprised. You could have some pretty good luck.

Frank: So, you’ve done your journey for genealogy, and you have all these resources for other folks to work on their journey. Why is having it all available through the web and through the Internet important?

O’Laughlin: Well, I reach the whole world. Or the information reaches the whole world. And I get feedback, and I get corrected if I’m wrong. Somebody says, “No wait, here’s the family history. That’s a little bit off what you’ve got there.” And never in the history of the world could somebody like me be in their house, reach out and get 5 million hits a year from people all over the world–Australia, like I said before, Canada, England, Ireland–regular conversations and regular input. And it’s not a one-way thing. You are sharing back and forth both ways. It could have never have happened. And it is really a way to share knowledge, and it is almost like a quickening. The world is so much smaller now. And here is one of the good things that the smallness of the world has brought about. You can share things and understand things, whereas before you’d never have a chance. I don’t know that I ever would have talked to someone from Australia about Irish roots–or maybe about anything unless I bumped into them on the street.

Frank: Are you anywhere else online other than just on your website?

O’Laughlin: Well my blog propagates pretty well since I am an author on Amazon. I’ve got a, with each of my books, I’ve got a blog. So I have several blogs on Amazon.com. And then I have a separate blog on IrishCentral.com, which is like a gigantic site for all things Irish–Irish news and all things great and small in every subject what so ever. So, that helps reach out to a whole new group of people that I might not be able to contact. Those blogs are great, but still, my best pull is the podcast.

Frank: Where can folks find that?

O’Laughlin: The podcast is at IrishRoots.com. And I’ve got all seven of them there. And we’ve got three different kinds: regular audio, video podcast and then the enhanced podcast, which is a podcast that is audio, but you can put pictures up on the screen and embed links in it. So if I am talking about the McCleary family on the screen, you can have a little link and it will say, “Go here to see the McCleary family.” And you click it and you go while you are listening to the podcast. So that is sort of fun. And I think you have got to have QuickTime or you have got to have iTunes for that to work, but it is just another form of podcasting that is nice to play with.

Frank: And then with your website and with everything else, what is your ultimate goal?

O’Laughlin: Ultimate goal. Well, since we’ve been doing it for forever, I would say it is just to spread the word, to enjoy the Irish culture and heritage, and particularly enjoy the Irish-American heritage on my part. And the Irish-Canadian or the Irish-or whatever country you come from. But to enjoy the good parts of it, and to realize what are some of the good things that bind us all together and that we’ve all experienced in the past that can help us in the future. And it is also always fun to compare one culture to another, and to understand them and the things you have in common and the things that they have differently. And really you get into being an historian after a while because there is no way to avoid it.

Frank: Is there anything else that we can expect in the future from Irish Roots?

O’Laughlin: Oh my gosh. Well we are going to keep up the podcast, and I am going to try to add some links pages. I haven’t had time to do much with links, they change so quickly. And they take up so much time. I prefer to just go with data and things that help directly with research. But we are going to add some links and some more on the Song and Recitation. I’m going to do some more on that. And definitely we are going to have, I am going to do a book on Irish DNA and expand the page to explain more on our site to increase our links on the DNA links. That’s sort of the future of so much of what we’re doing.

Frank: What is your advice to anyone wanting to go seek their ancestors and find out about their genealogy?

O’Laughlin: Well the first thing you have to remember is to start researching at home. If you don’t live in Ireland, you don’t want to start researching in Ireland unless you have some kind of clue. What you want to do is find the place in Ireland that you came from on a piece of paper in the country that you’re living in. So you’ll want to find, Ireland is organized by counties, so you will want to find your county first of all, and then go in for the records. And if you are in America and you want a birth certificate or a marriage certificate or an obituary in a newspaper, you want that to say, “Came from County Clary (23:49) Ireland in 1850 with two sons and his wife.” And there you have your connection and then you can make the jump and look for the folks with the same surname and first names in Irish records. The top thing to remember: start in your country and start with every piece of paper they might have signed and with the computers today and all the massive databases, you can find out fast. You will find out with more information than you want to sort through as apposed to back in the 1980s, sometimes you couldn’t find enough to look at. Now, there’s plenty.

Frank: What’s your advice for folks their own blog or website and want to get interested in podcasting and stuff like that?

O’Laughlin: Well, if you want to get into it, first of all, follow your instincts. Follow what you think is fun, and then develop that into what you want to do in a more real sense. And then that way, it will carry you through. Because there are time when you are going to say, “Well I don’t know anything about microphones and what I want to do is get the word out to people on this or that.” Well you learn a microphone. It might take a while, but you will be much smarter at the end of it and everything you’ve done. You just start one piece at a time, and a blog is real easy to do. It doesn’t cost anything really. There’s sites that you go up for almost nothing, and so expense is no excuse. It just might take a little bit of time to understand it. And podcasts, I’m telling you, you can have a podcast going in five minutes and another five by just pressing a button and sending it off to iTunes, if you are using them. And then it is going to take you some time. It might take you 50 shows before you get a pattern down or you get the sound down, or you start understanding about echoes or microphone sensitivity. But that’s OK. You just go and you have fun and you will grow into what it is you want to be.

Frank: As far as social media is concerned and genealogy, what do you think is the future of genealogy with the impact of social media?

O’Laughlin: Well of course it’s changed things greatly. There’s going to be some megasight, it’s already happening. And I saw this 10 years ago, but as everybody gobbles everybody up with huge databases, there is going to be a few places who have most all of the data, and then the important thing is going to be making that data understandable and accessible. And of course, supplying new input to people. Now, you can always do that with a podcast because it’s current. It’s like a news show. And that will always be valuable to people no matter what and the same thing with the blog. And so, it’s really not a lot of work to do. It is a little more work to do the podcast than the blog because you have to learn about audio, but once you do it, it’s rewarding. Well with my podcasts, my genealogy podcast is first with the number of audience and then my blog is second and then my other podcasts fall in behind that. So it gives you an idea, you can reach a lot of people, and some people will not read and some people will not listen. So if you go both ways, you are hitting both people.

Frank: You’ve helped all these folks find their heritage, do you have a story that you can share with us with one of those journeys with one of those families?

O’Laughlin: Oh I tell you. One of my early trips to Ireland–I regularly took people over to Ireland that were members and helped them have a good time and also help them search their ancestors if they still wanted to do that when they got there. Most people want to just enjoy themselves when they get to Ireland, I’ve found, but a few people are looking seriously. And I tell you, our bus driver that drove us around at, at the end of the first tour he said, “You know what. I didn’t understand you guys. Coming over here, searching through graveyards that nobody cares about and they are just sort of a fixture in the community, it’s just overgrown with weeds and no one cares.” He said, “I couldn’t imagine why anyone would fly across the ocean and come over here, but once I saw the look in Ms. So-and-so’s eyes when they found the name on that gravestone”–you know when the tears come into your eyes. He said, “I understood.” He said, “We don’t know what we’ve got here in Ireland. We’ve been here forever so we don’t have to go hunting. And you do.” So that was a real neat comparison. Of course they don’t have to go looking. They know. That’s where they’re from. And that was in a, I think, Quaker graveyard. It was through this little town and we found an old graveyard, and one of the people had found the name there and that happens all the time with research.

Frank: Thank you so much for chatting with me.

O’Laughlin: And thank you.

The Archaeological Box’s Matt Thompson on developing membership websites and refining the use of social media as a support mechanism

Founded in 2009, The Archaeological Box is a media-rich website that incorporates features like Google Maps and podcasts in two languages. It also incorporates a store and professional accounts. In this interview with Matt Thompson, the site’s founder, we’re going to explore the concepts of content management systems, including Drupal, and what goes into supporting the site through social media.


Guin: How did the site develop and how did you come up with the name? (timestamp #00:01:52.6#)

Thompson: A few of my colleagues and I from school realized that we had a lot of information gathered individually and that it would be more practical if we could share it. So the site started as a small venture for a group of five people. We quickly realized that we weren’t the only ones in this situation and that information was lacking in the field of archaeology. Resources are hard to find and when you do find them, they often aren’t complete. We agreed that if we were going to do this, we’d go big. It grew into the Archaeological Box. We just rode the wave to what it is today. We’re still adding daily. As for the name, I’d like to say there was a well thought-out plan, but our site is bilingual. We found the name in French first. We are a French-speaking team mainly. It has a dual sense as a box with all the information in it. But in French, it can also mean “the firm” or “the enterprise.” So it also meant the “archaeology venture.”

Guin: What was on the site initially? Was it more like a blog? #00:03:37.0#

Thompson: At the very beginning it was just news. Daily, we’d find news articles on archaeology. Anyone who’s familiar with archaeology sites will know how important Google is for survival. Even before we started putting the the site only, we supported a “mini version” so Google would get to know us. Then we found our web designer and started building the components of the site. We started adding photos, blogs and events.

Guin: It’s one of the most professional and refined archaeology sites that I’ve seen. What are some of the other components of the site? You said you have a podcast and are going into other new media adventures … #00:04:58.9#

Thompson: Other than podcasts, we have field school repertories and archaeological site listings. We have an archaeotourism section where people can post travek reviews or look for archaeological travel packages. There’s something for everyone.

Guin: How did the travel packages come about? Does it help support your site?  #00:05:32.5#

Thompson: The travel section serves as the general public portal to the site. The general public accesses the site through the archeotourism portal where they have access to news, events, travel reviews, packages and forums. Our main site is built around a Google Maps search engine. Archaeotourism has similar feature, which includes any hotels that have packages with us for tour groups, car rental deals for tourism. It’s an interesting part of the site that’s being developed more.  #00:07:19.0#

Guin: You mentioned that site was developed professionally, but there are a lot of people who are starting up with pre-made blog sites or ready-made social networks like Ning. What’s the advantage for building your own site from scratch? #00:07:43.0#

Thompson: We are using a content management system called Drupal, which offers a lot of flexibility. That was most important, that we be able to do whatever we wanted to do. As much as our website designer will take care adding things, others I can do myself without much knowledge of the web programming. I can add groups, or use the messaging system or add a customer service window. Those are blocks that are already available via Drupal. It also allows us to custom-develop our site. We did look at Ning and the possibility of developing a Facebook page or creating a cheap version of a social media website. We quickly got to the point that we couldn’t go any further with doing what we wanted. So that’s when we decided to find a web designer and do it right. #00:09:10.2#

Guin: Is Drupal open source? #00:09:15.5#

LOGO-BA(PNG)Thompson: Drupal is open source. A lot of people know it. A lot of people know Joomla. It’s pretty much the same thing. It works with “blocks,” and you’ll see that on our website. And I think that’s a good thing. There’s a lot of information on our site and a lot of first time visitors will be overwhelmed by what they see. As much as we try to cut things out of our homepage so it’s not so heavy, we need to guarantee a certain level of quality at the same time. So having a block-type system that’s very clearly identified, we hope to make it easier for viewers to make sense of what they’re seeing. We started with WordPress in the beginning when we just had news because it’s foolproof. We use two host platforms which allow automatic install of Drupal on the website. We can add things pretty easily. We’ve been adding groups to the site, which have been in prototype states. We set them up and began testing them for functionality, but making the final tweaks to the layouts is where the web designer is so important. So that’s the side-effect of using Drupal: you need to go into code and tweak stuff.

Guin: You’ve got a lot of content on your website. I noticed you have memberships. Why did you decided to follow a membership model? #00:11:38.8#

Thompson: We have two main types of users: personal users and business users. Since the beginning, we decided we wanted to have free personal memberships. There is a cycle that if you don’t have personal members on the site, business members won’t come. But if you don’t have business members, the personal members won’t come. So we decided to have two types of business accounts. A regular business account that is also free and allows basic capabilities for viewing and posting. Then we added a business-plus account. It’s not very expensive and gives these businesses potential to develop a more profile as a viable business portal. You can add a portfolio, create an events manager, add a corporate blog, photo albums, etc. In regard to the personal accounts, we protect users’ information. But a lot of site protect too much information. Business members don’t need us to hide their information, so we tried to create a balance where personal information is locked away and only members can access it. But non-members who only want to come to the site to look at the news, events and field school listings can still have access to a basic level of the site. By creating sign-in option, we were able to serve all these audiences.

Guin: What kind of business customer are you looking for? #00:14:09.6#

Thompson: We have several, which leads me to another complication of building a site: developing categories. Whether it’s for news articles or business members, you need to find a way to include everyone. The hardest thing we faced was deciding how members would be classified on the geography of our Google Map. When we got to the Asian section, we forgot to write “southern and eastern Asia.” Likewise, that was an early difficulty: figuring out what we need to offer as business “types.” At first we thought of everything possible–members from museums, archaeological sites and interpretation centers, archaeological missions, tourism, hospitality, etc. There’s not really a limit for the types of people that we wanted to welcome to the site.

Guin: You mentioned Google Maps. Tell me how you’re using it. #00:16:02.9#

Thompson: When we first started using Google Maps, we wanted a shock value. We wanted people to get to our site and be impressed by something “different.” We think our site does have a shock value, but we also wanted to make sure it was high quality. So if you are impressed by the look of the site, you’ll also be impressed by its content. Google Maps allows us to do both things. It’s nice to look at. It also permitted us to create a search engine based on our site. So you can search for our members on the site, whether they are listed on Google or not. We used a Google Map and overlay our business members with pins that are located on the map by address or by longitude/latitude for archaeological sites because a lot of sites and field schools don’t have addresses. So when you create your account, you click on the map and add your pin where ever you want it to be.

Guin: Do people have the option to include what information they want displayed on the map, or does it just bring up their profile? #00:17:39.6#

Thompson: If you click on a pin on the map, it will open a small window with a member’s profile picture and a short description. If you’re a business-plus member, then you’ll have more information such as a web address. For a regular business member, it will bring up your account name with a link to your profile.

Guin: You’re using other forms of social media outside the site as well. Tell me about those. #00:18:11.5#

Thompson: When we started this thing, we went all across the web. Every social media outlet that could help us, we were on it. We had an account. For folks who are in social media, you quickly realize you can’t do everything. I’ll use our Facebook page as an example. When we first got on Facebook, we posted everything on it. And our membership went up fairly quickly. A hundred new members came from our page every two weeks. But most of those members don’t come to the site because they could get all the information they wanted on Facebook. So we quickly decided to pull back from outside social media. So we kept Twitter and Facebook and we control the information that’s put out there. We use Twitter to post news, so every news article on the ArchaeologicalBox.com is also posted to Twitter. We use Facebook for announcements on the site. Whenever we post a new podcast, we’ll put it on there. New additions or functionality to the site.

Guin: I think it’s important to have your community area and let the social media tools support that. A lot of people think they have to optimized every social media tool with all of their content. Really, the purpose is to use those tools to bring new audiences in. #00:20:23.0#

Thompson: As I mentioned, we have two podcasts. One in English and one in French. Both are news podcasts. We put together a selection of the most important articles. We have a short podcast of about 20 minutes for the English podcast and about 10 minutes for the French podcast. Ironically, the French podcast is recorded in Seattle. The English podcast is recorded in Montreal. In the summer, we have a more relaxed podcast where we go visit sites. #00:21:50.7#

Guin: One of the things that interested me in your site is the “lecture series” area. #00:22:15.5#

Thompson: With “information” as our theme, we realized there was something lacking in the archaeology world. And that was a “free” global lecture series where members from communities that don’t necessarily have structured archaeological organizations or funds to put to that could still welcome renowned archaeologists to speak to them. So we created this series that pairs together lecturers and hosts from around the world for free. There’s no payment. Members will tell us their travel schedule and we’ll match them with hosts that have given us their availability. So we if have a lecturer from Australia who is going to Vancouver to lecture at a university for three months, and there is a host in Vancouver who is looking for someone to lecture about South Pacific archaeology, we can match them.

Guin: I’m sure that you have had a lot of experience in the development of the site. I know that in developing a few sites myself, that building websites can become addictive. A lot of things come up that are unexpected. I’m sure there are archaeological and other heritage organizations looking to start up their own sites now. What advice do you have for those people?

Thompson: We had no idea how much time and resources something like this would take. But we were a good team that had the patience and time to put into this project. So I think anyone who want to build something similar, needs a good support system. Sometimes I’ll get calls at one in the morning: “the site’s down; what do we do?” You need to good support system to be ready for those things.

Guin: Do you use social media personally to engage with friends or other interests? #00:25:46.3#

Thompson: I do have things like a profile on Facebook. But most of my time is spent on developing the ArchaeologicalBox.com. Everything’s available there, right? We can have statuses, blogs, photo albums, so why go anywhere else.

Guin: Are there blogs or bloggers that you follow? #00:26:50.5#

Thompson: I do take the time to follow some of the social media blogs. And in the interest of being a good social media geek, I went to PodCamp (a podcast camp) in Montreal. I met so many people with interesting and smart things to say, so I follow some of their blogs as well.

Guin: That leads to another question: how do you find the news for your site? #00:27:50.5#

Thompson: We control the news a lot. Members can post news articles, which we approve. There is a team of four of us that divide the week per days and go through the web about two hours each day. What’s fun about our way of doing the news is that we don’t use RSS to gather information. You can be sure our news is fresh and not duplicated.



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Maggie Struckmeier of Past Horizons on volunteer archaeology and online media


Maggie Struckmeier of Past Horizons Heritage Media talks about inspiring regular people to volunteer with archaeological excavations using a variety of online media. Past Horizons features an interactive magazine, a blog and a YouTube-style site exclusively for sharing heritage video.

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Welcome to the Preservation Today Podcast. I’m Dylan Staley and today I’ll be talking with Maggie Struckmeier of Past Horizons. Welcome to Preservation Today.

D: Hello Maggie and thank you so much for joining us today. First off, would you mind telling us in your own words, what is Past Horizons?

M: Well, Past Horizons is a web portal, providing information about volunteer archeology projects and field schools that are currently happening around the world. The site’s been online now for about two years. And it’s also to be able to let people see that they can start up community projects. For example, we are involved in community projects here in Scotland and we enjoy it very much. It’s a different type of archeological volunteering; community is very much involved in your local area and ones that we’re involved in certainly, you know people really, really enjoy it. You see how many websites there are for conservation volunteering around the world. You know, that really took off in the last few years. You know, what do you do before you go to university for example? You take a year out and you go volunteer in conservation, but nobody really kind of thought about archeology in the same sort of way. Nobody really sort of put that  two and two together and thought that you could do that as well. And we’re kind of hoping that people will take up the challenge, basically and go and do these things. As I say, the descriptions of all these things you can be involved in, there’s just so much, and who knows where  it can lead you in the end. You might go and volunteer for two weeks and suddenly think, “This is all I ever really wanted to do. You know, I really want to be an archeologist now.”

D: And why exactly do you feel that’s important?

M: Well, I think it’s important really because it can be a life changing experience, actually, for people or for other people as a break from normal life for a few weeks. You know if they volunteer in some of these projects, I think it also opens people’s eyes to new possibilities and it makes the world a more interesting place to live in for everybody. I think that that’s really what Past Horizons is about, is actually trying to improve people’s lives for them.

D: So, how exactly did you first get started in this project?

M: Well we realized that although there was already some resources online, there didn’t seem to be a comprehensive list available. So, we did a lot of research on the internet to gather all the projects together, country by country and built the website from there. We now have about 350 separate opportunities to choose from, each with a map location, photograph, short description, contact details, and web link.

D: Well, do you remember the first time you got involved in one of these projects?

M: Yes, it was actually in the Cairngorms in Scotland. It was very cold, we were in the middle of nowhere, but it was great fun. You get to drive 4-wheel drives across flooded rivers. You get to sort of be in the middle of nowhere and, you know, see really interesting things. But on the other hand, it was very cold. And then the, “Oh, this is terrible.” But, you know, once you get over that, it’s a great feeling. It’s actually a great feeling of freedom. It’s hard to describe the experience and actually, it doesn’t matter who you go with. The experience  is different, but it’s the same, actually. You know, it’s just that sort of—I don’t know—you discover so many knew things about that place that you’re in and about yourself as well.

D: Well besides helping people learn about these projects and being involved in these projects yourselves, what else does Past Horizons do?

M: Well, we do quite a lot of things. We also have a blog, which we try to update daily with information including news items, travel grants, and study opportunities. There’s also the video section. It’s a bit like YouTube, where you can view over 300 heritage videos, but you can also upload your own to it. And we also have the online magazine, of course, which features page flip technology, it has embedded videos, and live links to other people’s sites. We also have the podcast, which is actually truly a international venture. Where Diego, from Stone Pages website gathers the news. He sends it to David Connolly, of British Archaeological Jobs and Resources website who edits and reads it, and then he sends it on to Dave Horix in Canada, who masters it. Oh yeah, and we also have an archeological tool shop.

D: You described a couple of people who are described in the process of creating Past Horizons, but who all composes Past Horizons?

M: It’s just me and David and we have a volunteer editor, called Felicity, and she has been an editor on newspapers and magazines in the past. When she heard we were starting this up, she came forward and volunteered her services. And I think without her—you know she really, really understands magazines and, you know, I think she’s very strict with us— and without her I think we couldn’t do it properly. It makes it professional, put it that way. I would like other people to come forward and write articles. You know, I’ve had a student come forward and she wants to write an article and I think that would be great to get people to contribute more on a regular basis. We also have, of course, Dig Cook who is a lady from Australia who—she actually is a dig cook—and she provides recipes for every edition. So that’s very good as well.

D: Well then, what is it that you see in the future of Past Horizons?

M: I suppose Past Horizons is constantly evolving. The plan is basically to build on the success of the website, and already has thousands of visitors, which is brilliant. Also we hope to lead some of our own projects in the future. As I mentioned before, in Scotland we’re involved in community projects, which we really enjoy, but we’re also leading an archeological survey in Croatia this May. I think in the future we’re going to be able to accept volunteers on this project. You know, it would be good to see one of our own projects actually listed on the website. You know, that’s really what we’re aiming for, I think, in the future.

D: Before we go I do want to ask you just one final question: Do you think that you’ve found your dream job?

M: Yes, actually, I think I have. I can’t think of anything else I would rather be doing. What can I say? I think, definitely.

D: Alright, Maggie, I want to thank you so much for taking the time to speak with us today and we hope to speak with you real soon.

Well, that’s it for today’s episode of the podcast. Now, our mission here is to inspire connections to heritage values using new media. If you like, you can join the conversation at our show notes site. That’s voicesofthepast.org. Check out the heritage news and even contribute news of your own. I’m Dylan Staley, and until next time, I’ll see you online.


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