Tag Archives: Paul Farnell

FOWD: An unconventional way to present a concept

I’ve never consciously thought during a presentation “I want to speak like that person.” But such was the case with Litmus‘ Paul Farnell’s presentation on unconventional ways to promote your site.

What was more unconventional was his “every guy” conversational style of presenting. He didn’t need to be abrasive or over-the-top to engage the audience. Just a straightforward, evenly paced, well-articulated and even humble presentation of a concept. What a concept!

Don’t get me wrong–the content was great as well. Everything from the use of satellite sites to building communities by building a culture of trust was highly relevant and insightful.

I will definitely use the info. But this guy is my presentation hero.

Yet another reason to buy the Conference-in-a-Box: to study what made him so effective. Trading my southern U.S. dialect for his British accent? That’s going to be the hard part. 🙂