Tag Archives: presentation

La. Folklore Society Presentation: Bringing Communities Together

Speaker’s Notes:

Slide 2:
I was born and raised in Natchitoches.

I lived away a while, working as the communications director for Willamette Industries Southern Region. Willamette was a Fortune 500 forest products company based out of Oregon. They were bought by Weyerhaeser a few years ago.

I came back to NSU in 2001, to get my Master’s in Folklife and Southern Culture.

My research has been about the timber culture of the north Louisiana piney woods.

I knew I wanted to do something with heritage values and began interning with the National Center for Preservation Technology and Training, a National Park Service office here is town. I was hired full time as the public information officer there when I graduated school in 2002.

Slide 3:
Turner’s thesis of the frontier in America fits very well within the constructs of the 2009 Louisiana Folklore Society meeting.

Slide 4:
I’ve been involved with social media since it first came on the scene in 2006, I’ve found that many of those same concepts from Turner’s thesis apply to what’s happening on the web now.

Slide 5:
This is how social media functionally breaks down.

There are hundreds of these tools now, with still more appearing on the scene in spite of the economy.

Very few are folding. This is for contextual information only, this presentation does not purport to explain them all!

Slide 6:
But Web 2.0, New Media, Social media or whatever you want to call it, is not about the tools, it’s about people.

So how to does it benefit you or your organization to engage with the new realities of the web?

Slide 7:
Built-in audience with your values

Your content will always be relevant, whether it’s agreed with or not.

Slide 8:
The web now is as easy as launching your browser and filling in blanks.

You don’t need to be a web expert to sign up for services or upload content.

Slide 9:
No domain or storage costs means no headaches or dealing with down servers.

Slide 10:
When I started the Natchitoches Preservation Network one year ago, one of the first things I did was go to the local newspaper and talk to the editor about contributing a weekly column based on the news of the site.

The Natchitoches Times already prints news from local rural communities, and I presented this as a different way to think about a community.

Though it takes a lot of my time each week, I’m essentially getting $250 worth of advertising space for the site while the paper benefits with a fairly well written item on a topic of local interest.

Potential third-party promotion in newspapers still adds credibility to the site.

Slide 11:
Most of these tools are free to use. You don’t have to pay a dime to get your content in front of the world.

And generally, posting your content only takes a few minutes.

Slide 12:
In the past, all media that was created was automatically copyrighted as all rights reserved. That’s changed now with the advent of Creative Commons.

What this lets you do is set perameters for copyright of your online media.

For example, you can specify attribution for your work, or that it can be used strictly for non-commercial purposes.

There are several options, but the end effect is that people can use your content and build on it without having to consult you first.

Slide 13:
Most Web 2.0 tools have some type of measurement built in that helps you understand your audience better. A direct mailer can’t do that very easily!

Slide 14:
I created the Natchitoches Preservation Network to help people to advance and connect to Natchitoches heritage.

Natchitoches has some 30 different groups that have some sort of mandate related to heritage issues.

Though they have traditionally been friendly, they didn’t communicate very well.

Sometimes you may get 10 e-mails or postcards announcing an event, or none at all.

This site was created to get those folks talking and collaborating.

But it was also created to bring in people who were not a part of an official heritage organization.

There’s a perception in many communities that you have to be a Ph.D. or a socialite to participate in heritage activities. This gives those people a safe place to join the conversation about heritage.

Slide 15:
Social media is not about the tools. It’s about people, empowering them and helping them to connect.

Like most networks on the web we have a diverse membership, but they are all invested in preservation Natchitoches Heritage.

Besides the residents of Natchitoches Parish, which form the core of the group, here’s a quick overview of some of our members’ backgrounds…

Slide 16-19 are pretty self-explanatory

Slide 20:
Now, the Natchitoches Preservation Network is a Ning site.

Ning is a service that lets you create your own fully functioning social network for free.

It functions much life facebook and works with most of the popular social media tools found elsewhere on the web.

Slide 21:
Today, I’ll give you an overview of these tools used in the Natchitoches Preservation Network and some ideas about how you might be able to use them as well.

Slide 22-34: Concepts are explained on the slides

Slide 35:
RSS lets you subscribe to web content much like you’ve traditionally subscribe to a newspaper or magazine.

You don’t have to go around to different websites for content, because RSS brings it to you automatically.

When you see the little orange button on a site, you know that you can subscribe to the site and all the content will go to news feed, either in your browser or a news reading program of your choice. I use Google reader personally.

Slide 36:
Lifestreaming tools like Friendfeed take this one step further by aggregating all this content onto one page, allowing you to open discussions on the content.

Lifestreaming tools will import content from many types of services onto one page.

Many prominent bloggers have adopted lifestreaming tools like Friendfeed as their primary form of communication with their audiences.

Slide 37:
Second life is not a service I use personally, but there are those in the heritage field that use it extensively.

Ruth Tringham, U. Berkley, has an Island in Second Life that allows her students to practice archaeology.

There are university graduate degree programs held entirely in Second Life now

Slide 38:
It’s not about the tools. It’s about the people and how you can empower them to do more.

Presentation: Web 2.0 and the new World Wild Web of Journalism

Speaker Notes:

Slide 1: Welcome, I’m Jeff Guin. I’m a 1995 graduate of Northwestern’s journalism program. I am currently the public information officer for the Natonal park service’s National Center for Preservation Technology. I’m also an adjunct instructor in the journalism department here teaching public relations courses.

Slide 2: Starting pretty quick, you are going to be pulled in a number of directions. You will have to make a lot of decisions that will affect the rest of your life. It’s all happening pretty quick and the choices can be overwhelming sometimes. Your choice of a college is critical to your future.

Slide 3: Ultimately, what we’re all looking for is to find a meaningful way to contribute. To find fulfillment in our personal and professional lives. To do that, you have to answer one question first: “Who are you?” What are your values? Your beliefs? Your dreams? What drives your passions?

Slide 4: Obviously, you have some vague idea that you’d like to be a journalist or you wouldn’t be here. Take a moment to think about that. Is it because you like to write? Because you want to make a difference? Because you want to meet cool people? Those are worthy goals, but first, let’s take a look at reality …

Slide 5: It’s not a pretty picture is it? Television, radio and print media are all struggling to stay afloat. These companies have defined journalism for a century or more, yet now find themselves suddenly outdated and struggling to survive.

Slide 6: So, right now you may be thinking “OK, so maybe Accounting would be a good career after all…or maybe you’re just thinking …

Slide 7: I bet you think this a lot during classes, don’t you. Guess what? You’re on the right track.

Slide 8: If you’ve used Facebook. If you’ve set up a profile and updated it, you have already had a taste of the future of journalism. It’s been almost two years since Time Magazine made you–yes you–and all the other web users of the world, its person of the year.  At the time, it was a bold statement and was met with some ridicule. But now, I think everyone is beginning to realize how social media–also known as Web 2.0–is fundamentally changing the way we communicate.

Slide 9: So here’s another question: Do you know what social media is? (ask for crowd responses)

Slide 10: If you use any of these tools, you ARE using social media. These social tools have one purpose in common: to communicate information to audiences of like-minded people.

Slide 11: So words best describe what social media is about? Interestingly, many of those words begin with the letter “C”. Let’s think about these concepts …

Slide 12: Is there a platform more capable of widespread distribution that the World Wide Web?

Slide 13: Of all the things this new era of journalism promises, the most exciting from my perspective is the ability to find your voice. To connect with others that share your ideals and then be able to make a lasting difference without regard to how much money you have or where you’re from is pretty much all you need to begin the process of self-discovery.

Slide 14: Social media is about conversation. One of the reasons traditional media is having a problem adjusting is that it is still stuck in the gatekeeper paradigm. The fact is, that people want to make up their own minds based on informed conversation. The journalist’s new role can best be summed up as conversation pilot, rather than gate keeper. They still have the ability to raise questions, and even set the tone for discussion, but they don’t control it.

Slide 15: In that same vein, Social media journalism is about listening to an audience as much as it is about reporting the news. Even after an item goes to print or a package is aired on the six o’clock news, the story doesn’t necessarily end there. Many times, it’s only the beginning. The ability to stay engaged with a story and an audience is becoming a valued skill among new media journalists. Essentially, when you report a story, you take some form of ownership for it and commit to following it through.

Slide 16: The web is about conversation and community, but it’s also about leadership. You have a great deal of autonomy to stand up and make a difference, but you also have a great deal of responsiblity to do the right thing and not hurt people. And you still have to know how to write correctly if you want any sort of credibility!

Slide 17: Has anyone here used Second Life? (crowd response) Then you know, on the social web, you are free to develop your own identity. You aren’t bound by the expectations of people who know you, and there’s a great deal of freedom in that.  But with that freedom comes a  lot of responsibility. What you post to the web today could potentially be seen by your great-grandchildren.

Slide 18: Has anyone ever posted to YouTube? Anyone get comments? More than 10? 20? (crowd response) Then you know that anything you post on YouTube has just as much chance of going viral as something posted by a Fortune 500 company. On the social web, content is king. It’s a place where thought leadership and artistic expression hold more sway than slick production values.

Slide 19: Social media is easy to use and immediate in delivery. It offers instant feedback. As a result, the mainstream media have hopped on the bandwagon. Hit shows like American Idol encourage viewers to vote for their favorite contestants;  the more opportunities they have to personalize these things, the more engaged they’ll be. Social media caters to folks who are used to getting what they want, precisely when they want it—delivered on their favorite devices, including iPods, iPhones, and game consoles, like Playstation. This is affecting traditional entertainment too. Shows like Gossip Girl and Lipstick Jungle were ratings disasters—at least, in terms of traditional TV ratings. But when network executives took into account the buzz on blogs and fan pages, recordings on DVR and downloads on iTunes, they realized the shows were actually very successful.

Slide 20: This ease of use and immediacy makes social media extremely empowering. You can do a lot of good with it, or a lot of bad. In either case, what you post will be your legacy. That means it will likely impact your ability to find employment. The first thing human resource managers do now is Google potential job candidates. So make your mark intentionally and do it with class.

Slide 21: Social media is about helping people of similar values find each other regardless of their location or culture. Whatever you’re into, there’s someone out there who shares that passion and wants to talk about it.
This offers a lot of opportunity for the future journalist, because you can explore your interests, rather than reporting on subjects limited to the location you happen to be living in at the time.

Slide 22: Social media has given birth to a number of mobile possibilities.
I recently got a contract job producing a high-profile video blog this way.This came as a result of a chance meeting at a cemetery, of all places! I pulled up some of my past video by using the YouTube function of my iPhone. Quicker and more effective than a business card! I can take photos, record interviews, post to my blog and even use twitter from my iPhone. When Apple figures out how to make it take quality video, it has the potential to be the perfect newsgathering tool.

Slide 23: This all boils down to the fact that social media is rooted in journalism. Every time you post something, you have taken part in this new publishing paradigm. The question is “are you ready to take the next step into this new world?

Slide 24: Which brings us back to the question …

Slide 25: Northwestern State University can’t give you the answer to that question. What we can do is offer you the tools and opportunity to answer that question on your own. It’s about pursuing your passion and making a difference, not just for an editor, but for the world and the things you care about. Northwestern can help you along that path.

Slide 26: So, to recap …

Slide 27: I want to wrap this up by telling you about the guy you’ve seen in most of these slides. His name is Hunter Wilson. He’s a senior in high school who last year decided to take up digital photography as a hobby. Since then, he’s produced one digitally-enhanced photo each day and posted it on the photo sharing service Flickr. His photos have been viewed hundreds of times and he’s become a rockstar on the web. All he had to do was discover his passion. The web gave him the platform for expression. If you’d like more information on social media in journalism, you can contact me via e-mail. Thanks for being with us today and I hope to see you next fall.

FOWD: An unconventional way to present a concept

I’ve never consciously thought during a presentation “I want to speak like that person.” But such was the case with Litmus‘ Paul Farnell’s presentation on unconventional ways to promote your site.

What was more unconventional was his “every guy” conversational style of presenting. He didn’t need to be abrasive or over-the-top to engage the audience. Just a straightforward, evenly paced, well-articulated and even humble presentation of a concept. What a concept!

Don’t get me wrong–the content was great as well. Everything from the use of satellite sites to building communities by building a culture of trust was highly relevant and insightful.

I will definitely use the info. But this guy is my presentation hero.

Yet another reason to buy the Conference-in-a-Box: to study what made him so effective. Trading my southern U.S. dialect for his British accent? That’s going to be the hard part. 🙂