Tag Archives: survey

Results of our survey on how heritage professionals use the web

At the end of 2009, we opened up a survey about social media usage among professionals in the heritage fields. The purpose of this is to see where folks are in social media, learn how to reach them and see where they want to go.

Basic Demographics

326 people responded from all over the globe. Most participants came from the United States (50.1 percent) and Europe (40 percent). The ages averaged evenly between 20-65 years of age.

Location:

Location Demographics

Age:

38.6%            22-35

34.6%            36-50

20.8%           51-65

3%                  18-21

2.4%              over 60

<1%               No response

Heritage-related occupation:

39.2%          Archeologist

7%                 Conservator

5.2%             Heritage Communicator

5.2%             Enthusiast

4.6%             Educator

2.4%             Landscape Architect

2.4%             Architect

1.5%             Caretaker

<1%              Scientist

<1%              Engineer

30.3%          Other

<1%              No response

Breakdown by Profession

Archeologist

The majority of the archeologists who participated lived in Europe and were in the 22-35 year-old age bracket. They mainly used the Internet for email and research, with about half of them using the Internet for networking and casual browsing. Most of the participants considered themselves “joiners” in social media, with about 20 percent of them creating content. They saw social media helping increase awareness of important issues and topics and to help with networking. They were least interested in the project journaling aspect of social media. Among what they would like to learn in regard to social media, they were most interested in optimizing heritage content for the web and tracking multiple sources of online content.

Location:

79.6%         Europe

3.9%           US Southwest

3.9%           US Northwest

3.1%           North America (Not in the US)

2.3%           US Southeast

2.3%           US Northeast

2.3%           US Midwest

1.5%           Australia

<1%            Africa

Age:

53.9%         22-35

27.3%         36-50

12.5%         51-65

5.4%           18-21

<1%             over 65

Primary Internet Use:

89%             Email

72.6%          Research

54.6%          Networking

45.3%          Casual Browsing

38.2%          News

7%                Web Development

Approximate Social Media Participation Level:

40.6%          Joiner

26.5%          Spectator

19.5%          Creator

7%                Collector

2.3%            Critic

2.3%            Inactive

1.5%            No Response

Colleagues’ Approximate Social Media Participation Level:

32.8%         Joiners

28.1%         Spectators

7%               Critics

5.4%           Creators

5.4%           Collectors

3.1%           Inactive

16.4%         Unsure

1.5%           No Response

Access heritage-related news:

51.5%       Online News Feed

11.7%       Google

8.5%        Newspaper

4.6%        Television

4.6%        RSS Feed

16.4%      Other

2.3%        No Response

How Social Media Can Help Achieve Professional Goals:

3.3            Increasing Awareness of Important Issues/Topics

3.4            Networking

3.8            Advance Research

4.4            Career Opportunities

4.6            Promote Organization

4.9            Easy Web Publishing

5.6            Inexpensive or Free Tools

6.0            Project Journaling

Beneficial Social Media Training

The most prominent training was learning how to optimize heritage content for the web, followed by managing and tracking multiple sources for online content. Archeologists were least interested in learning how to use social media or manage their online reputation.
The most prominent training was learning how to optimize heritage content for the web, followed by managing and tracking multiple sources for online content. Archeologists were least interested in learning how to use social media or manage their online reputation.

Architect

The majority of architects who participated were from the northwest United States and were in the 51-65 age bracket. They mainly used the Internet for email and to read the news. Many of the architects participate with social media as spectators, but 25 percent create content and join the conversation. They see social media as a way to advance research and increase awareness of important issues/topics. They see the most beneficial social media training to be optimizing heritage content for the web.

Location:

37.5%       US Northwest

25%           US Midwest

12.5%        US Southeast

12.5%        US Northeast

12.5%        North America (Not in the US)

Age:

50%             51-65

25%             36-50

12.5%          18-21

12.5%          22-35

Primary Internet Use:

87.5%       Email

75%           News

62.5%       Casual Browsing

62.5%       Networking

62.5%       Research

Approximate Social Media Participation Level:

37.5%      Spectator

25%          Creator

25%          Joiner

12.5%       Inactive

Colleagues’ Approximate Social Media Participation Level:

37.5%       Joiners

25%           Critics

12.5%        Spectators

25%           Unsure

Access Heritage-Related News:

37.5%           Online News

12.5%           Television

375%            Other

12.5%           No Response

How Social Media Can Help Achieve Professional Goals:

2.6            Advance Research

3.0            Increasing Awareness of Important Issues/Topics

3.4            Networking

3.7            Promote Organization

5.0            Career Opportunities

5.6            Easy Publishing to the Web

6.0            Project Journaling

6.7            Inexpensive or Free Tools

Beneficial Social Media Training

75%                How to Optimize Heritage Content for the Web

37.5%            Producing Heritage Videos for Online Sharing

37.5%            Introduction to Social Media

37.5%            How to Create a Community Around Your Content

37.5%            Best Practices in Online Photo Sharing

12.5%            Managing and Tracking Multiple Sources of Online Content

Conservator

The majority of the conservators came from the northeast United States and were in the 36-50 age bracket. They primarily use the Internet for email, but more than half of the participants research on the Internet. More than half of the conservators consider themselves to be a creator of social media content. The conservators think social media is best used to help them increase the awareness of important issues/topics and to aid with networking. They are most interested in training that helps them optimize heritage content for the web, and use open access and Creative Commons to advance research.

Location:

21.7%            US Northeast

17.3%            US Southwest

13%                Australia

8.6%              US Northwest

8.6%              US Midwest

8.6%              North America (Not in the US)

8.6%              Europe

8.6%              Asia

4.3%              US Southeast

Age:

39.1%            36-50

34.7%           22.35

26%               51-65

Primary Internet Use:

78.2%           Email

56.5%           Research

39.1%           News

39.1%           Networking

30.4%          Casual Browsing

8.6%            Web Development

Approximate Social Media Participation Level:

52.1%           Creator

13%               Joiner

8.6%             Spectator

4.3%             Collector

13%               Inactive

8.6%             No Response

Colleagues’ Approximate Social Media Participation Level:

39.1%          Spectators

17.3%          Creators

13%              Joiners

4.3%            Collectors

8.6%            Inactive

8.6%            Unsure

8.6%            No Response

Access Heritage-Related News:

30.4%          RSS Feed

26%              Online News Site

13%              Google

4.3%            Television

17.3%          Other

8.6%            No Response

How Social Media Can Help Achieve Professional Goals:

2.8            Increasing Awareness of Important Issues/Topics

3.2            Networking

3.5            Advance Research

4.1            Promote Organization

4.3            Easy Publishing to the Web

5.7            Career Opportunities

5.9            Inexpensive or Free Tools

6.5            Project Journaling

Beneficial Social Media Training:

39.1%          How to Use Open Access and Creative Commons to Advance Research

39.1%          How to Optimize Heritage Content for the Web

34.7%          Best Practices in Online Photo Sharing

30.4%         Producing Heritage Videos for Online Sharing

30.4%         How to Create a Community Around Your Content

26%             Managing and Tracking Multiple Sources of Online Content

13%             Introduction to Social Media

13%             Blogging Research Projects

Enthusiast

The majority of enthusiasts who participated live in the northwest United States and are in the 36-50 age bracket. They primarily use the Internet for email, and more than half of them use it to access the news. They consider themselves to  be joiners in social media, but about 30 percent of the enthusiasts are content creators. They find social media to be best adventitious for networking, increasing awareness and advancing research. The enthusiasts are most interested in learning how to optimize heritage content for the web.

Location:

23.5%         US Northwest

17.6%         US Southeast

11.7%          US Southwest

11.7%          US Northeast

11.7%          North America (Not in the US)

11.7%          Europe

5.8%           South America

5.8%           Australia

Age:

29.4%          36-50

23.5%          over 65

23.5%          22-35

17.6%          51-65

5.8%            18-21

Primary Internet Use:

82.3%          Email

58.8%          News

47%              Research

47%              Networking

47%              Casual Browsing

11.7%           Web Development

Approximate Social Media Level Participation:

35.2%          Joiner

29.4%          Creator

17.6%          Spectator

11.7%          Collector

5.8%           Inactive

Colleagues’ Approximate Social Media Level Participation:

35.2%          Joiners

23.5%          Spectators

5.8%            Creators

5.8%            Critics

5.8%            Inactive

17.6%          Unsure

5.8%            No Response

Access Heritage-Related News:

35.2%           Online News Site

11.7%            Newspaper

23.5%           RSS Feed

29.4%           Other

How Social Media Can Achieve Professional Goals:

3.2            Networking

3.5            Increasing Awareness of Important Issues/Topics

3.6            Advance Research

4.0            Promote Organization

4.7            Easy Publishing to the Web

5.1            Inexpensive or Free Tools

5.7            Project Journaling

6.2            Career Opportunities

Beneficial Social Media Training:

The majority of enthusiasts were interested in learning how to optimize heritage content for the web. They were the least interested in learning about reputation management and producing heritage videos for online sharing.
The majority of enthusiasts were interested in learning how to optimize heritage content for the web. They were the least interested in learning about reputation management and producing heritage videos for online sharing.

Caretaker

The majority of caretakers are from Europe r the northeast United States and are in th 36-50 age bracket. They primarily use the Internet for email, research and networking. They consider themselves to be joiners or spectators of social media. They consider the most beneficial training to be in learning to manage and track multiple sources of online content.

Location:

40%            Europe

40%            US Northeast

20%            US Southwest

Age:

80%            36-50

20%            22-35

Primary Internet Use:

100%            Email

80%              Research

80%              Networking

60%              News

60%              Casual Browsing

40%              Web Development

Approximate Social Media Participation Level:

40%            Joiner

40%            Spectator

20%            Creator

Colleagues’ Approximate Social Media Participation Level:

40%            Joiner

40%            Spectator

20%            Creator

Access Heritage-Related News:

40%            Online News Site

40%            RSS Feed

20%            Google

How Social Media Can Help Achieve Professional Goals:

2.0            Increase Awareness of Important Issues

3.5            Networking

4.0            Advance Research

4.2            Promote Organization

5.0            Career Opportunities

5.0            Easy Publishing to the Web

5.2            Inexpensive or Free Tools

7.0            Project Journaling

Beneficial Training

40%            Managing and Tracking Multiple Sources of Online Content

20%            How to Create a Community Around Your Content

20%            How to Optimize Heritage Content for the Web

20%            Producing Heritage Videos for Online Sharing

20%            Blogging Research Projects

20%            Best Practices in Online Photo Sharing

Heritage Communicators

The majority of heritage communicators that participated are from the northwest United States and Europe, and about half of them are in the 22-35 year-old age bracket. They primarily use the Internet to access their email, but they also use it for research and networking. More than 30 percent of the heritage communicators consider themselves to be social media creators, and many see themselves as joiners and spectators. They see social media as a way to increase awareness of important issues/topics and a means to promote their organizations. They are most interested in learning how to create a community around their content and learning to optimize heritage content for the web.

Location:

35.2%          US Northwestern State University

35.2%          Europe

11.7%           North America (not in the US)

5.8%            US Southwest

5.8%            US Southeast

5.8%            US Midwest

Age:

41.1%            22-35

35.2%            51-65

23.5%            35-50

Primary Internet Use:

94.1%       Email

64.7%       Research

47%           Networking

35%           News

29.4%        Casual Browsing

17.6%        Web Development

Approximate Social Media Participation Level:

35.2%            Creator

29.4%            Joiner

23.5%            Spectator

5.8%              Critic

5.8%              Collector

Colleagues’ Approximate Social Media Participation Level:

41.1%            Spectators

35.2%           Joiners

11.7%            Inactive

5.8%             Creators

5.8%             Critics

Access Heritage-Related News:

29.4%            Online News Site

23.5%            RSS Feed

17.6%            Google

5.8%              Newspaper

23.5%            Other

How Social Media Can Help Achieve Professional Goals:

2.8            Increasing Awareness of Important Issues/Topics

3.1            Promote Organization

3.9            Networking

4.2            Advance Research

4.8            Easy Publishing to the Web

4.9            Inexpensive or free tools

6.1            Career Opportunities

6.3            Project Journaling

Most Beneficial Social Media Training:

Heritage Communicators are most interested in learning to create a community around their content, and they are least interested in learning to blog research projects, introduction to social media and reputation management.
Heritage Communicators are most interested in learning to create a community around their content, and they are least interested in learning to blog research projects, introduction to social media and reputation management.

Landscape Architect

Most of the participating landscape architects came from parts of North America not in the United States and were in the 51-65 year-old age bracket. They primarily use the Internet for research and email, and they consider themselves to be social media joiners. They see social media as a way to network and increase awareness of important issues or topics. They are most interested in learning how to manage and track multiple sources of online content, how to use open access and Creative Commons, and how to create a community around their content.

Location:

50%            North America (Not in the US)

25%            US Northeast

12.5%         US Southwest

12.5%         US Northwest

Age:

75%            51-65

12.5%         22-35

12.5%         36-50

Primary Internet Use:

100%         Research

100%         Email

50%           Networking

37%           Casual Browsing

25%           News

Approximate Social Media Participation Level:

50%            Joiner

25%            Collector

12.5%         Spectator

12.5%         Critic

Colleagues’ Approximate Social Media Participation Level:

50%            Joiners

25%            Spectators

25%            Unsure

Access Heritage-Related News:

50%               Google

25%               Television

12.5%            Online News Site

12.5%            RSS Feed

How Social Media Can Help Achieve Professional Goals:

2.0            Networking

2.9            Increasing Awareness of Important Issues/Topics

3.4            Promote Organization

4.2            Advance Research

5.5            Inexpensive or Free Tools

5.6            Easy Publishing to the Web

5.8            Career Opportunities

6.6            Project Journaling

Beneficial Social Media Training

The majority of architects are interested in training to help them optimize their heritage content for the web.
The majority of landscape architects are interested in learning to manage and track multiple sources of online content, how to use open access and Creative Commons, and how to create a community around their content. They are least interested in learning to blog research projects, introduction to social media and reputation management.

Engineer

The engineers who participated were from the northeast and midwest United States and were in the 22-50 age brackets. They use the Internet for email, gather news and research. They primarily consider themselves joiners to social media. They think social media can help advance research and aide with networking. They are interested in learning about optimizing heritage content for the web, reputation management and blogging research projects.

Location:

50%            US Northeast

50%            US Midwest

Age:

50%            22-35

50%            36-50

Primary Internet Use:

50%            Email

50%            News

50%            Research

Approximate Social Media Participation Level:

50%            Joiner

50%            No Response

Colleagues’ Social Media Participation Level:

50%            Spectators

50%            No Response

Access Heritage-Related News:

50%            Other

50%            No Response

How Social Media Can Help Achieve Professional Goals:

1.0            Advance Research

2.0            Networking

3.0            Increasing Awareness of Important Issues/Topics

4.0            Promote Organization

5.0            Career Opportunities

6.0            Inexpensive or Free Tools

7.0            Project Journaling

8.0            Easy Publishing to the Web

Beneficial Social Media Training:

50%            How to Optimize Heritage Content for the Web

50%            Reputation Management

50%            Blogging Research Projects

Scientist

The scientists that participated are from the southeast and northwest United states and are in the 18-21 and the 51-65 age bracket. They primarily use the Internet for email and research. They consider themselves to be joiners to social media. They think social media can help them network and advance research. They are most interested in learning a basic introduction to social media.

Location:

50%            US Southeast

50%            US Northwest

Age:

50%            18-21

50%            51-65

Primary Internet Use:

100%            Email

100%            Research

50%              Casual Browsing

50%              News

Approximate Social Media Participation Level:

50%            Joiner

50%            Inactive

Colleagues’ Approximate Social Media Participation Level:

50%            Joiners

50%            Spectators

Access Heritage-Related News:

100%            Online News Site

How Social Media Can Help Achieve Professional Goals:

1.0            Networking

2.0            Advance Research

3.0            Increasing Awareness of Important Issues

4.0            Inexpensive or Free Tools

5.0            Project Journaling

6.0            Easy Publishing to the Web

7.0            Promote Organization

8.0            Career Opportunities

Beneficial Social Media Training:

100%            Introduction to Social Media

50%            How to Optimize Heritage Content for the Web

50%            Managing and Tracking Multiple Sources of Online Content

Educator

The educators primarily are from the southeast United States and Europe, and are in the 36-50 age bracket. They primarily use the Internet for email and research. The majority of educators are social media spectators, but about 20 percent join the conversations and 20 percent create the content. They think social media can hep increase awareness of important issues and aide in networking. They are most interested in learning how to optimize heritage content for the web and learn to blog research projects.

Location:

20%            US Southeast

20%            Europe

13.3%         US Southwest

13.3%         US Northwest

13.3%         US Northeast

6.6%           US Midwest

6.6%           North America (Not in the US)

6.6%           Australia

Age Range:

53.3%            36-50

26.6%            51-65

13.3%            22-35

6.6%              over 65

Primary Internet Use:

93.3%            Email

86.6%            Research

40%               Networking

40%               News

26.6%            Casual Browsing

6.6%              Web development

Approximate Social Media Participation Level:

40%           Spectator

20%           Joiner

20%           Creator

13.3%        Collector

6.6%          Inactive

Colleagues’ Approximate Social Media Participation Level:

40%             Spectators

33.3%          Joiners

13.3%          Inactive

6.6%            Creators

6.6%            Unsure

Access Heritage-Related News:

40%            Online News Site

20%            Google

6.6%           Newspaper

6.6%           RSS Feed

26.6%         Other

How Social Media Can Help Achieve Professional Goals:

2.3            Increase awareness of important issues/topics

2.6            Networking

3.5            Promote Organization

4.5            Advance Research

5.1            Easy publishing to the web

5.2            Career Opportunities

5.5            Inexpensive or free tools

7.3            Project Journaling

Beneficial Social Media Training:

Educators are mostly interested in learning how to optimize heritage content for the web and how to blog research projects. They are least interested in learning reputation management and a basic introduction to social media.
Educators are mostly interested in learning how to optimize heritage content for the web and how to blog research projects. They are least interested in learning reputation management and a basic introduction to social media.

How do you use the web to communicate heritage? Take the questionnaire!

1507585665_f58d1b40f9Throughout the world, people are connecting about heritage preservation issues on an unprecedented level. One of the ways they are doing this is through “social media,” the term applied to online tools that inspire conversation and interaction. These tools are generally both easy to use and free.

The web address below will take you to ten questions regarding how you use the web and your perceptions of how social media may be used to improve the work of those involved in heritage professions. This anonymous questionnaire is one part of an ongoing study on the topic. This is an open link, so please feel free to forward copies to your colleagues.

Thank you in advance for taking 5-10 minutes out of your day to participate. Your feedback will help evaluate information and training needs for these topics in the context of heritage preservation. The questionnaire will be active through the end of 2009 and results will be shared through a Creative Commons license.

http://survey.constantcontact.com/survey/a07e2j8ohvffw3oqr2z/start

Photo by Dom Dada on Flickr