Tag Archives: user experience

FOWD: User experience v. brand experience

pearce and clarke

Steve Pearce of Poke and Andy Clarke of Stuff and Nonsense had presentations that basically boil down to the fact that you have to remember your audience and make sure your site is not only beautiful, but functional as well. Pearce’s presentation replete with handdrawn cartoons with a torn-paper background was a brilliant demonstration of the user experience iceberg concept. Though I remember being entertained by Andy’s talk, I think his persona overwhelmed the subject matter, because I honestly can’t remember any of the points he made. I do remember that he has the longest e-mail address in the universe. Which is more important, I guess, because at least I can contact him to find out what his points were, if I’m interested.