This is where I cut my podcasting teeth, as part of my work at the National Center for Preservation Technology & Training. It’s interesting (and sometimes horrifying) to listen back on those early episodes. We steadily made progress in recording equipment and editing skills. It’s turned out to be one of our flagship social media efforts!
Here’s a brief description of selected episodes, with links to the transcript and audio files. Click here to view a full list of episodes and other posts from my time at NCPTT.
Episode 33: In this edition of the podcast, we join NCPTT’s Jeff Guin as he speaks with Andy DeGruchy of LimeWorks U.S. Andy will talk about the role of lime mortar and built heritage and why this material is still important today.
Episode 25: In this edition of the podcast, we join NCPTT’s Kim Martin as she speaks with Barry Stiefel, Professor in the Humanities and Social Sciences at the College of Charleston and Clemson University. Today they will discuss sustainability in preservation.
Episode 24: In this edition of the podcast, we join NCPTT’s Jeff Guin as he speaks with Aaron Lubeck, author of the book, Green Restorations. Today, they will discuss his book and how it connects the sustainability movement with historic preservation.
Episode 23: In this edition of the podcast, we join NCPTT’s 2010 summer interns as they discuss their summer research.
Episode 22: In this edition of the podcast, we join NCPTT’s Jason Church as he speaks with Tony Rajer. He is an Art Conservator with the Nek Chand Foundation and a conservation professor at the University of Wisconsin. Today they will discuss Rajer’s interest in folk art and his work with the Rock Garden in Chandigarh, India.
Episode 21: NCPTT’s Debbie Smith speaks with Robert Melnick, professor of landscape architecture at the University of Oregon and author of “Climate Change and Landscape Preservation: A Twenty-first-century Conundrum,” which appeared in a 2010 volume of the APT Bulletin. Today they will discuss topics addressed in the article.
Episode 20: In this episode of the Preservation Technology Podcast, Kit Arrington, digital library specialist at the Library of Congress, discusses how the Library of Congress digitizes and shares documents online for longterm public access.
Episode 19: In this edition of the podcast, we join NCPTT’s Jason Church as he speaks with Moss Rudley, an exhibit specialist with the masonry division at the Historic Preservation Training Center. They will discuss the role of HTPC in the National Park Service including work they are doing with the historic building work bousillage.
Episode 18: In this episode of the Preservation Technology Podcast, Dennis Pogue, associate director at historic Mount Vernon, talks about the challenges of preserving a historic site with more than one million visitors each year. He also talks the archeology of the site and about the balancing act of maintaining historic artifacts in a structure that was built as a residence.
Episode 17: In this episode of the Preservation Technology Podcast, we join NCPTT’s Jason Church as he speaks with Vern Mesler, adjunct professor at Lansing Community College. They will discuss the “Preservation of Iron and Steel and Bridges and Other Metal Structures Workshop,” which was funded by a grant from the National Center.
Episode 16: In this edition of the Preservation Technology Podcast, NCPTT’s Jeff Guin speaks with Bernard Frischer about 3D digital documentation of historic resources and the project, “Rome Reborn.”
Episode 15: NCPTT’s Jeff Guin speaks with Guy Sternberg, a certified arborist and retired landscape architect. Guy spearheaded an Internet-based campaign to save an historic tree in Kewanee, Illinois.
Episode 14: In this edition of the Preservation Technology Podcast, we meet Eric Schindelholz, a conservator in private practice who specializes in metals and marine archaeological materials. Eric was the principal investigator for a PTT Grant Project that examined methods to dry waterlogged archaeological wood.
Episode 13: In this edition of the Preservation Technology Podcast, we’ll meet Carla Schroer of Cultural Heritage Imaging. The non-profit organization recently used a PTT Grant to hold a workshop on 3D digital rock art documentation and preservation.
Episode 12: In this edition of the Preservation Technology Podcast we join NCPTT’s Jessica Cleaver as she speaks with Tracy Nelson, director of the Historic Building Recovery Grant Program, about sustainability and historic preservation.
Episode 11: Today we join the historic landscape preservation maintenance curriculum roundtable discussion hosted by NCPTT and the Olmsted Center for Landscape Preservation. Attendees gathered to discuss and identify common needs and interests around historic landscape maintenance and to provide recommendations for creating a training curriculum.
Episode 10: Today The Preservation Technology Podcast joins NCPTT’s Andy Ferrell, as he speaks with Tom Jones, an urban conservator for the West Ward Urban Ecology Project in eastern Pennsylvania. They will discuss the West Ward Ecology Project and something called the Green Design Laboratory.
Episode 9: Graeme Earl on born digital and 3-D documentation methods
Episode 8: In this episode, Jason Church speaks with Curtis Deselles, an intern with the Materials Research program at NCPTT, discusses the use of eddy currents and eddy current technology in conservation science. Mr. Deselles has built several eddy current analyzers, custom software, and presented on this topic at a non-destructive conference in St. Louis.
Episode 7: Today we are joining NCPTT’s Jason Church as he speaks with Claire Dean of Dean Associates of Conservation Services about using lasers to remove graffiti from rock art. Rock art or rock imagery is the common term for paintings and carvings on rock and in North America that is mostly associated with native communities.
Episode 6: Today Andy Ferrell speaks with Nancy Finegood, executive director of the Michigan Historic Preservation Network. NCPTT recently published online a guide titled “Introducing Preservation Trades to High School Students” which grew out of via work with Detroit’s Randolph’s Career and Technical Center.
Episode 5: Today in The Preservation Technology Podcast, NCPTT visits with Ruth Tringham, one of the founders of the University of California Berkley the People in Multimedia Authoring Center for Teaching in Anthropology at Berkley (MACTiA). As a professor of anthropology at the University of California at Berkley Ruth uses an online virtual environment called Second Life in her teaching.
Episode 4: David W. Morgan, Chief of Archeology and Collections at NCPTT, introduces the 19th annual National Park Service Geophysics course taught by Steve De Vore. This video includes a description of the course and commentary by participants. Steve has assembled about 10 different instructors and about 18-20 participants that are providing classroom opportunities at NCPTT and are using Los Adaes as a field-training site.
Episode 3: Rapid Documentation of Historic Resources with Barrett Kennedy.
Episode 2:Charlie Pepper, director of the Olmsted Center for Landscape Preservation’s Historic Landscape Preservation Maintenance and Education Program.
Episode 1: Conservator Jason Church talks about NCPTT’s cemetery monument conservation initiative and about his experiences growing up that led him to the field of cemetery conservation.
Welcome to Voices of the Past, The podcast that helps you advocate for cultural heritage through the web, I’m Jeff Guin. Today we have kind of a special show for you. Traditionally we try to promote independent bloggers who are talking about heritage online but this time, we’re actually talking about a very large governmental agency. And specifically I’m talking about the Library of Congress. Now I’m sure that you are probably aware of the Library of Congress’ partnership with Flickr and Yahoo, and sharing so much of its image catalog online. It’s been hugely popular — seen by millions of people. We’re going to examine the Flickr partnership, how it started, and what lessons the Library of Congress has learned as a result of this partnership. Now I was fortunate to be able to visit with Michelle Springer and Helena Zinkham who are heading up the Flickr efforts there. And they cover a lot of ground in this podcast. They talk about issues of policy, what it’s like to work with a social media company when you’re a large government organization, and also, among the folks who are commenting on their photos and who are contributing data, how they’re actually using that data, and getting it back into their system.
Guin: we’ll start the podcast with Michelle explaining how the Flickr partnership first came about.
Springer: We started out in early 2007 in the Office of Strategic Initiatives wanting to look at a pilot using user generated content and seeing how that might help us describe our collections. Photographs seemed a very good fit for us so we partnered with the photographs division to look at, how we might do this. Photographs are very approachable and can be appreciated at all different levels. We decided as a pilot, this would be a very good place to start. We didn’t know the outcome that it would be when we went into it. We had three goals:
We were interested in exploring how user-generated content could help both the library and users of the collections.
We also wanted to increase awareness of the photographs with the idea that not everyone might realize that the library has pictures, and so this is a way of getting the word out for that.
The third goal that we had was to gain experience using web 2.0, techniques and vendors to get an experience of how you speak, for example, in the social media environment as opposed to the more formal way the library usually communicates. So getting staff experience in swimming in those waters was a part of that.
That was how we started it and it took off like a rocket and we can’t say that we were expecting such a popular response. When we created it, it was very much a pilot. We didn’t set an end date to the pilot because we didn’t know how long it would take for us to get enough data to actually evaluate the success. Within 24 hours we had over a million views of the c
ontent. It just exploded in the blogosphere as a great idea and people were very interested in it, people really enjoyed it and I think the success, the longevity of the project over the last two years have underscored that this was a very good idea, people really like this.
Zinkham: When it comes to thinking about heritage and how it’s preserved this Flickr project with the Library of Congress — as you can imagine we’re a massive four thousand person organization, largest library in the world, but we’re also everyday human people. It turned out to be a very strong partnership between people who understand technology and the future well, like Michelle and the custodians of the physical objects or the stewards — that’s my area, the prints and photograph division. I was given the fun of picking the first two collections to put online in Flickr. And they needed to be rights free, they needed to be fully available on the Library of Congresses own web page so that what we were offering out on Flickr wasn’t exclusive in any way. We needed that technique for people to begin to talk about the pictures and with each other, not just passively read a catalog record.
It’s very much an experience that the people who come to Capitol Hill in Washington D.C. and hold the physical collections in their hands. They have always, when interacting with picture collections, come with great stories. “That’s how my grandmother spun wool or that’s how my grandfather built trucks or flew airplanes.” They also bring often us corrected and new information: “Can’t you tell that’s Akron, Ohio, and not Sioux Falls, South Dakota?” Well with so many pictures here, we haven’t looked at each one as closely as you can so we’re really quite dependent for a long time on other people coming, doing their research, telling us more. They bring their questions. It isn’t always about bringing information; sometimes it’s just sheer curiosity. “What is that sign is the window about, what does it tell you related to segregation or integration of society? What’s the identity of that person? I see one clue, does another person have a clue?” Though it was technology, future, faith, people coming to past old heritage collection — I think in the end it was a tremendously strong partnership because we knew from the way that the physical pictures were handled. So as soon as we looked at a site like Flickr you could see the kind conversations that were absolutely familiar to us whereas I think with books or some other information resource in the library, that would not necessarily have been the traditional practice. Flickr is a very good fit for the kind of experience that picture libraries have long had with their physical users and it became a forum where we could reach out to the international community of what are essentially volunteers reacting in all kinds of ways to the pictures: Your basic fan mail, “I love it, great blue sky.” Or more hardcore specialists: “See that name on the hub of the back wheel, that’s how I know it’s a 1932 such and such car opposed to a 1933.” Again, very familiar debates and conversations for us and a real privilege for us to be able to have them held in such an international form.
Guin: Ok well lets go into a little more deeply then because crowd sourcing and the concept of open data has become increasingly popular in Gov 2.0 circles but not a lot of organizations have opened up quite so much content as you have for public comment. Would you describe that process and how has it changed the way the Library of Congress interacts with the public?
Springer: Once we decided and thought this would be a good fit for the pilot that we wanted to do, we had to approach Flickr because the Library of Congress has the office copyright, and we take copyright very seriously. Their rights statement which was the default rights statement of Flickr was not appropriate for the photographs that we were going to place there so we contacted Flickr management and we explained what we wanted to do there, and they were very accommodating and we worked with a staff member who is no longer there, George Oats, who looked forward and thought “this is the kind of model where not just the Library of Congress but other institutions could possibly add photographs.” And working with our office of general counsel, as Helena referred to is a very collaborative project. Working with the office of copyright, the general counsel’s office, experts in prints and photographs and office of technology here, we approach them about different rights statement, which is the no known copyright restrictions statement, which allowed us to place our photographs and some others which is an observation about what we know about the photographs and if you look at Flickr it links back to every institution about what that means about the collections that they’ve been loading on the photographs, but that’s what allowed us to move forward with Flickr.
Guin: I think that’s interesting because here you are armed with the federal government and you have things that need to be done a certain way in the interest of open access and you’re teaching these lessons to a social media company. But at the same time, you’re learning how to engage in social media. Helena can you describe that process a little more and how you actually started to engage with folks through Flickr.
Springer: We aim to participate in Flickr as regular members — part of a community — not people bringing some great big gift or opportunity, not some special admiration session, that wasn’t a part of the goal. We really wanted to be one among many members of Flickr. But this single area of copyright was the main challenge we presented to Flickr because by in large the Flickr member is the photographer. They have a very different relationship to the photographs. We are caretakers to the collection. We’re not the creators. So we can’t say we’ll put this in the public domain or will use a particular Creative Commons type of license. So that was the one area, challenge, that we took to Flickr to say, we would like to participate, could you consider making a change. And you ask what’s it like to work with a social media company: The answer is fast, nimble, responsive, and they took our basic request for a regular account with a new rights statement and said; “hang on, what about if we open this to all kinds of institutions? Could this be a whole new category of user and participant.” And as long as the pictures are rights free as best as you can ascertain, then we can go forward. And now something more than 30 institutions from Australia, to London, to France, Canada — many people have brought tremendously strong photo collections to the table. That’s another piece of the answer, why Flickr. There are many photosharing sites. But it’s Flickr felt like a good fit to our traditional libraries and the conversations that would happen in the reading room would now happening in an online environment. It’s a very photo focused community. Yes, you can share your family pictures and such but people are thinking about the composition of the image, they’re having large discussions about how to frame and crop and mix and mash up the images, the absolute focus it’s not just a means of transferring or printing or viewing, but real conversation about the content of the pictures. That is how Flickr came to feel like a good fit for our collections.
Guin: And it really has become a model for government agencies working with web companies. Even though you’re best known for the Flickr project you actually engage in a lot of other different types of social media-type services, and I wondered Michelle if you’d be able to tell me a little bit about how those services work together in addition to the Flickr project to increase your interaction with the public.
Springer: The Library of Congress has a number of web 2.0 or social media accounts. There are two Twitter accounts that the library has, there are I believe four Facebook pages, we have three blogs that allow people to comment on the blog posts so user generated comment is available on LOC.gov in that way. In fact, the blog came first and we used the criteria we worked out for the blog to moderate the content on Flickr and that was actually another criteria, in reference to the previous question, that we could use to moderate the content that was placed on our account with a light hand but we did want to remove spam, personal attacks, some criteria like that so that we could maintain that safe account. Again it comes down to the business case, in Flickr we are definitely trying to engage the community and have them provide information back to us about the photographs. The library has an account on YouTube that’s strictly an awareness exercise so in that instance we have comments that are turned off. We’re not asking that the community tell us about those videos, we’re just placing them in a location where they are more findable and more discoverable, hopefully because the YouTube boxes are the number two search engine on the web so that provides us with an avenue to display our historical materials as well as some of the events that happen at the library where people are more likely to find it.
Famous 1936 Photo from the LOC Flickrstream: Destitute pea pickers in California. Mother of seven children. Age thirty-two. Nipomo, California (LOC)
Guin: You are obviously very engaged on the web at work, but I know there have to be issues with creating boundaries between your personal interaction and your very public social media face with the Library of Congress. Do you have personal accounts on social media?
Springer: I do, partially because my job relates to the policies connected to social media so I have to understand Twitter, Facebook, iTunes, all of these in order to advise the library and to look at the issues that we might have as an institution participating. But an institution participates very differently than a person participates. For example on Facebook I have a profile but the institution has a page. I decide that I will friend you if you want to be my friend in Facebook but a page is open to anyone, anyone can “like” the page, and we get no personal data back from anybody on that page. There are differences, but I think it’s important, just as we talked about one of the initial goals for the Flickr project was to get sort of get your feet wet for staff in web 2.0 and how to talk in that milieu — that people have some personal experience with that. When people approach us institutionally and say,” I’d like to have a twitter account”. We ask them for a business case but we also ask what’s your experience talking in this milieu, have you written a blog post for example or if you haven’t would you do a guest post on the LOC blog just to see and sort of become familiar with the way that people talk in these types of venues oppose to our type of institutional speak?
There’s no reason that, I personally feel, that people should have to intermingle those personal and professional accounts. Facebook, you have to use as an administrator of an official account you’re still using your personal profile as an administrator, but those from the outside looking in you would never see the connection of those accounts. We’ve tried to create a very bright line between personal information, personal accounts versus their professional accounts. So although the people behind the Library of Congress Twitter account have personal accounts, they are separate from the Library of Congress accounts. And that’s true on Facebook, that’s true on Flickr. When staff respond to the commenters, Helena at LOC, Michelle at LOC, those are separate accounts than their personal accounts
Guin: Now this is very interesting to me because you talk about that “bright line,” yet so much of what goes into social media success depends on voice and authenticity. How do you make that happen if you’re trying to keep the personalities of the individuals out of the official social media channels.
Springer: When we launch institutional accounts, when there’s going to be a new Twitter account for example, it’s going be a Twitter account that is related to work, related to some business activity at the Library of Congress. We would have a class with the Office of Communications here, the office of general council, myself and others who would talk about experience that they’ve had so far and talk about the voice issue. A blog post is a different voice than the Twitter voice which is a branded account. Twitter tends to be we, while a blog is first-person voice, and what does that mean? We have three blogs present, pretty soon we’ll have some more that are in the works. For example, Jennifer Harbster and Donna Scanlon, who do the Inside Adams blog, may very well have personal blogs, personal accounts, Facebook accounts, whatever, but they don’t intermingle those two. They speak with an authentic first-person voice with the blogs posts they post but they don’t reference their personal accounts. That point gets back to the business case of why they’re doing the library accounts. It has to do with business, but that doesn’t mean they don’t bring their personal viewpoint or personal flavor.
One of the difficulties is with these social media accounts they give you system administrative access to the entire account. They’re not built as institutional accounts, they’re built for a person so it’s a little bit tricky to divide responsibilities with them in account. In Flickr, we have someone from our information technology office for example who load the photographs. That’s a completely different activity from prints and photographs who modify the content and respond to the comments. For password security and general accounts security, we didn’t want everyone into the account in all aspects to the account who might be less familiar with some parts of the account so we’ve undertaken ways and business processes to try to limit access to the master account but still be able to respond back. This also adds a little bit of personal flavor so that the people from prints and photographs that are responding to the comments for example respond from “Christi@PNP” but it has the brand mark of the Library of Congress and they’re talking about Library of Congress information. They aren’t linking back to personal accounts if they even have them. They’re speaking in a professional role and it’s that sort of delineation trying to limit access to the master account. It was a little bit better for password access and the security of the account access and for personalized voice to create those other accounts for the staff and have them talk back from their own account.
From the LOC Collection: This girl in a glass house is putting finishing touches on the bombardier nose section of a B-17F navy bomber, Long Beach, Calif. She's one of many capable women workers in the Douglas Aircraft Company plant. Better known as the "Flying Fortress," the B-1
Guin: At this point I think that I should step back and acknowledge that the Library of Congress has a much larger role in the world than just this Flickr project and its social media engagement. As part of the U.S. government you really are seen as the global leader in archiving heritage. Helena what do you feel has been the impact of what the Library of Congress has been able to accomplish with that goal in general and also communicating that on the web.
Zinkham: It’s good to hear that the leadership role in visible and it’s a leadership role in two areas of course. There’s very large digital preservation programs and also lots of advice for preserving originals, photo negatives, prints, posters, books, magazines, movies. We’re dedicated to helping information resources last as long as possible while also making them accessible. When it comes to Flickr, our project is primarily about outreach and access so it helps to raise awareness and appreciation as well for the past. Based the comments that flow in still every day, many people are tripping across the pictures unexpectedly and discovering how much they enjoy that window into years long ago. We’ve loaded two collections: a set of news photographs from the 1910’s, so a century mark into the past. A very large set of color photos from the Great Depression, World War II so about 75 years ago and then a large block of color travel views. We’ll also dip into treasure views which usually are between 50 and 100 years ago. People bring to the table their own passion for the sport of polo, golfing or baseball. They love to talk about what their grandparents were doing, or their memories as a child that comes from more the octogenarians, who we can tell from the comments, people will often say things like “I printed this picture, I took it to my grandfather, and he says yes, that’s such and such building, that’s how they really flew those airplanes.” So we don’t have just awareness but a deep appreciation and affection for history and hopefully that begins to rub off on or will inspire questions. It hasn’t yet but I hope it will. How do I take care of my own pictures or how do I help my historical organization do a better job? I think the Flickr role is more built for goodwill and make it more immediately clear why the past is important to the present: because it’s interesting because it makes you think, because it helps you look twice, but it also helps you see the lessons we never quite learned. Whether it’s about war or racism or employment and labor practices, treatment of land and so the idea that 50 or 100 years ago and we’re still struggling trying to figure out fires and floods and so forth. That seems to cause people think twice about their own lives in the present.
Guin: Ok, well going back to how that concept fits into the Flickr project, I’m wondering how you engage your audience around the content and encourage the ongoing discussion that allows them to make those discoveries. I’m thinking in terms of when you post a photo, how you title it, how you describe it, tag it, those types of things.
Zinkham: Because you can interact with the pictures, you can say what you think about them instead of the traditional perhaps “museum” experience, where there a lot of the Do Not Touch labels. Going out into the social media environment is the completely the opposite. It comes with a big please do touch me, please use me and in whatever creative way you can cook up. So all so all those share buttons, blog about this, add notes, add comments, add tags, repurpose, mix up and mesh…
Springer: And Flickr help set that stage for that too. They helped us describe our photographs and the message of the Commons was very much to provide value. And one of the questions we had was would people provide altruistically information about these photographs. In traditional model tagging, you tag something so that you can find it later. Would people be interested in tagging something so that other people could find it and I think that we’ve answered that question so that was another part of the mix too.
Guin: Ok, so what’s your goal for this crowdsourced content? Is there any type of information in particular that you are looking for when you post something? What do you need from your audience?
Zinkham: There’s the general message of the Commons: please help us describe and make the pictures more findable. And then we’ve set back and let people interact however they please. So we have that general request for help. But I’m just amazed over and over again by what people think to do on their own, whether its bringing geotagging with latitude-longitude coordinates into the tag pools. The group requests, houses with porches, Canadian grain silos, pictures with blue, pictures with white, all about whales, vintage England, vintage kitchen utensils. There’s an enormous world of special interest activity, which we did not anticipate, but with every group request the pictures are channeled into other photo streams and new users come and look and you can almost feel the loops back through the special interest groups.
We did post one set of pictures where we had no idea of the places and within 48 hours, all 30 pictures had been identified. They were in some areas of Switzerland and France. We got teased about one of the pictures because it showed the Paris Opera House, which is the model for the Great Hall right here at the Jefferson building and all I could say in our defense was that we were working with 6,000 pictures this one didn’t have a caption and we just didn’t look quite long enough in order to make the connection. So there’ve been some embarrassing moments too. There are fourteen million pictures here, there is more than 30 people to work with them but that’s 30 people and 14 million pictures here, the ratio just isn’t going to work out. And so we’ve chosen consciously to digitize all 6,000 color travel views put them online. They were here for almost a decade and not one of those 30 pictures had accrued a “I know where that is” reaction, and yet when we put that set into Flickr, how primed people were to help. The guys from Switzerland passed the news around really fast and they debated with each other, “is it this bridge in France?” On their own, they know they need to say why they believe something to be true. That is one of the most impressive things that has happened. It’s not a rule, it’s not control, just good old-fashioned commonsense. They’re going to want to know and other people are going to want to know. So they will send us pictures from other libraries: “see that’s the same bridge over here in the photo from the French library is captioned.” Those are things we could have found but that would have taken hours and we don’t have that much staff time available.
And that’s a great point for the “then and now” pictures. The Flickr members have been grand. They will take a picture and go and find the spot and then photograph it and send it as a comment. The comments don’t have to be just words, they can be pictures and these then and now pairings help to see how did that building turn out today — has it been torn down, is it a landmark, has it been converted to condominiums — they’ll send the street addresses. That willingness to hunt and understand an area, it’s a lot of fun actually.
Springer: This is probably a good place to talk about in the prints and photographs catalog on the libraries website, we have added after some time we realized there was all these great reminiscences and personal history, that we wouldn’t really have incorporate that into LOC.gov but still has a lot of value so we now provide the Flickr url and additional information may be available in the record of the photograph as it appears on LOC. So you can go out to Flickr and see that thread of reminiscences. We have incorporated a lot of data for names, for surnames, descriptions. Some of this historical information stays on Flickr and so there’s a two way combination of interaction between those.
Guin: Well here’s an important concept to explore then because you have the data that you maintain on your own, the data you find and put into these photos, but you also through crowd sourcing have a lot more content coming in, some of it useful, some of it not. How do you sort through that and get it back into the Library of Congresses database for the original photos?
Zinkham: We do it by hand. There’s a crew of about 10 people in the prints and photographs division so that’s almost 25 percent of our staff and we take turns. It’s a real mix of people by the way — reference librarians, catalogers, digital library specialists. They adopt the Flickr account for one week and scroll through all the comments that come over the door sill. So if it’s fan mail, that’s great. We don’t always need to respond. Sometimes there’ll be a particular question asked to us. They might see a question and step in to say if you’re interested in that kind of subject we also have additional materials so you can be proactive about pointing people to in depth resources. But for folks who are saying it’s a different street, a different name, a different date going beyond the telling of a story and “now” pairing of a photo. They take the information and the Flickr community almost always provides a link that makes it easier for you to verify. So if a descendent of Jay Gould says “that’s not my grandfather, that’s my great uncle and here’s how I know,” we can follow that link and in this case it wasn’t a particular physical portrait it was more the birth and death dates in the obituary and the guessing of the age of the man in the scene. So we also then checked on our own portrait file to see how many Jay Gould’s we have and sure enough the name on the glass negative on the news photos had gotten mixed up. We straightened it out and credit the Flickr community as the source for the new information. It’s a sifting through, finding the changes that will make a substance of difference in the basic identification of the image, and then we spend some time verifying. We’ll go in by hand and edit our records.
Guin: Well now I’m even more impressed because I assumed there is some level of automation there, I didn’t realize that there was a staff member from the Library of Congress going back and reviewing all of those changes for the inclusion of that information back in the database. Moving on a bit, I wonder if you have any tips for people or organizations on how they could use your Flickr media on their own websites, or their social outlets and can you give me some examples of some creative uses of these photos that are out there.
Zinkham: We have plenty of examples of special interest groups or blogs, newspapers, podcasts, webcasts coming across the Flickr pictures, whether they came across them in a basic Google search or were inside of Flickr themselves. They might be writing about paper recycling. So they’ll dip in for a World War II photo about their recycling efforts during the war and the past used to illustrate the importance of continuing the efforts for today. So that published illustration use seems to be going on strong. We’ve talked sometimes within the Commons that sometimes institutions have portions of collections, so I would imagine for example with the Civil War in the United States, many of us would probably load our holdings and then there might begin to be more overlap. The Smithsonian and the Library of Congress partnered up for Western survey exploration photos from the 1870’s to 1880’s We’ve had an across-the-Commons effort for international women’s day, for what we call in the United States, Veterans day, Remembrance day. So there have been some efforts to collaborate in that way. But I guess the bottom line message would be if someone anyone finds any of the pictures useful then please, go ahead and use them.
Guin: Well continuing on that line of thought I’m wondering if you have any people or heritage organizations that are planning to use photo sharing as part of their own social media strategy.
Zinkham: The very first thing is to be clear about the reason for participating. Is it to build awareness, gather good will, to collect information, to acquire new pictures for your collection? There can be so many different purposes. It gets confusing and it can be counterproductive. It takes the prints and photographs division anywhere between 8 and 15 hours every week to moderate the count updates of records. When we look at the institutional-wide investments, including everything from policy decision making time to actually loading the photos in the technology area it floats between 10 and 20 hours a week. That’s a way of saying it’s a serious level of investment and you don’t want to just put the pictures out there and let them sit. It’s a garden to tend; you need to water it for it to flourish. The point is to interact. Awareness is good but sometimes you need to be ready to have special themes or a challenge to send in photos. The Flickr bloggers do that beautifully. Challenge people to find pictures related to a particular theme and then react to them. Not as difficult as a homework assignment but not as frivolous as find me every hat with a feather. Just being prepared to step in and encourage the engagement. That’s a part of being a real person not being some big imposing institution. You’re not there to control it but you’re there to participate. It’s not a lot of rules about don’t say this, don’t do that. It’s open to everyone’s creativity to bring to the table and then sometimes you want to be ready to stir the pot.
Guin: Helena I think you touch on an important reason why so many people have responded so favorably to this project. We don’t usually associate government with the concepts of either listening or stirring the pot. Michelle what do you have to say about that?
Springer: There is a lot more movement in the government towards the open data movement — to make information sharable, to make it portable. So I think it’s continuing. We happen to be at the beginning of the bell curve on this but I’ll just add a few more things to what culture heritage institutions should look at: Talk to your lawyer, that’s one of the first parts. Look at the terms of service. Sometimes its easy for institutions and people on personal accounts click through that user agreement and say yes I’ll create that account but often you don’t really read it and you don’t really notice the policies. If you’re doing this on behalf of an institution you’re going to have to look at those terms of service with different eyes than you do as an individual. Also be aware of the rights statement, the default all rights reserved. Is that appropriate for the content you’re placing? Some institutions place current photographs of events that took place at their institution. That’s a totally different model than historical photographs from their collections.
Look at what it is that you are trying to do. The resources that Helena talked about, part of the message about that is that’s a measure of engagement. A lot of time is spent because people are so engaged with our photographs. You can really look like that as a measure of success, not just as a resource requirement because if people weren’t engaging and sending us information and we didn’t have new content all the time that we didn’t have to moderate then our resource requirements would go down in the time. It won’t be that level for everyone because of that level of engagement is very high for the Library of Congress account. One of the things that feeds that is the fact that so many Flickr members (I think it’s over 17 thousand now) have made us a contact. So every time we load new photos, it automatically loads in their personal accounts and say “oh, I should come back to the Library of Congress and see those new photographs. It’s kind of self perpetuating. You want people to make you a contact so we have these other ways of sort of getting the word out when we load new content. But because the Library of Congress has the most photographs of any participating institution in Flickr, we have a lot of photographs embedded in Flickr throughout various groups and whatnot. People come across them serendipitously not just by coming to the Library of Congress account, and that leads them back and they discover more. That’s kind of that trial.
Guin: That’s the social medium trail of breadcrumbs. So what are the lessons to be learned from this project?
Springer: We learned by doing. We started out not sure about groups. What’s the time investment if we agree to groups requests and what does that mean to accept a group. Once we became more comfortable and understood what that meant, we accept group requests now for public groups, safe groups. You don’t have to have absolutely everything thought-out in the beginning when you start. I think we certainly learned by doing. One of the things is we do a lot of presentations about this project, and at the end of the presentation we often have a benefits and challenges list. One of the challenges is the comfort of releasing the photographs into the wild as it were. In Flickr, if you allow tagging in your photographs you have to allow notes. Notes are annotations that are actually made on the photo. There are differing levels of comfort about that. It can sometimes be wonderfully beneficial when you have tiny little text, someone will point out in a large crowd scene, “there’s President Taft,” or when you have cars going down the street and someone will transcribe all of those signs on the street corner and all of the signs that are on the placards. You may also attract snarky humor and some people are not comfortable with that. You don’t have that ability to turn that functionality off without turning off tagging and tagging is a really important part of this project for us, at least for our model. Also another thing we didn’t quite mention is that all of that extra metadata that the users are adding: that adds weight in all of the search engines. The same photograph on Flickr will come up higher in the search results than it will come up on the Library of Congresses version of the photograph–sometimes by several pages. We encourage all of that metadata and the comfort of that caution level, being aware that that is going to occur. When you’ve said yes to one thing you’ve said yes to another. We pretty much have our settings as open as they can be. You can blog about, you can print out, you can make copies, you can do all of these various things on our account. But not everyone and every institution will be comfortable with those settings, and you’re not required. You have to think about that as you kind of evaluate what you want to do.
Guin: Michelle and Helena, I appreciate you doing the podcast. Amazing stuff, it was good talking to you.
That was Michelle Springer and Helena Zinkham. If you’d like to learn more about their efforts involving social media and the Flickr project at the Library of Congress you can learn more about it at our show notes site. That’s voicesofthepast.org. There you’ll find a transcript of this interview and several others we’ve done with folks in the heritage field using social media to make a difference in their worlds. That’s it for this edition of the Voices of the Past podcast. Until next time, we’ll see you online.
At the end of 2009, we opened up a survey about social media usage among professionals in the heritage fields. The purpose of this is to see where folks are in social media, learn how to reach them and see where they want to go.
Basic Demographics
326 people responded from all over the globe. Most participants came from the United States (50.1 percent) and Europe (40 percent). The ages averaged evenly between 20-65 years of age.
Location:
Age:
38.6% 22-35
34.6% 36-50
20.8% 51-65
3% 18-21
2.4% over 60
<1% No response
Heritage-related occupation:
39.2% Archeologist
7% Conservator
5.2% Heritage Communicator
5.2% Enthusiast
4.6% Educator
2.4% Landscape Architect
2.4% Architect
1.5% Caretaker
<1% Scientist
<1% Engineer
30.3% Other
<1% No response
Breakdown by Profession
Archeologist
The majority of the archeologists who participated lived in Europe and were in the 22-35 year-old age bracket. They mainly used the Internet for email and research, with about half of them using the Internet for networking and casual browsing. Most of the participants considered themselves “joiners” in social media, with about 20 percent of them creating content. They saw social media helping increase awareness of important issues and topics and to help with networking. They were least interested in the project journaling aspect of social media. Among what they would like to learn in regard to social media, they were most interested in optimizing heritage content for the web and tracking multiple sources of online content.
Location:
79.6% Europe
3.9% US Southwest
3.9% US Northwest
3.1% North America (Not in the US)
2.3% US Southeast
2.3% US Northeast
2.3% US Midwest
1.5% Australia
<1% Africa
Age:
53.9% 22-35
27.3% 36-50
12.5% 51-65
5.4% 18-21
<1% over 65
Primary Internet Use:
89% Email
72.6% Research
54.6% Networking
45.3% Casual Browsing
38.2% News
7% Web Development
Approximate Social Media Participation Level:
40.6% Joiner
26.5% Spectator
19.5% Creator
7% Collector
2.3% Critic
2.3% Inactive
1.5% No Response
Colleagues’ Approximate Social Media Participation Level:
32.8% Joiners
28.1% Spectators
7% Critics
5.4% Creators
5.4% Collectors
3.1% Inactive
16.4% Unsure
1.5% No Response
Access heritage-related news:
51.5% Online News Feed
11.7% Google
8.5% Newspaper
4.6% Television
4.6% RSS Feed
16.4% Other
2.3% No Response
How Social Media Can Help Achieve Professional Goals:
3.3 Increasing Awareness of Important Issues/Topics
3.4 Networking
3.8 Advance Research
4.4 Career Opportunities
4.6 Promote Organization
4.9 Easy Web Publishing
5.6 Inexpensive or Free Tools
6.0 Project Journaling
Beneficial Social Media Training
The most prominent training was learning how to optimize heritage content for the web, followed by managing and tracking multiple sources for online content. Archeologists were least interested in learning how to use social media or manage their online reputation.
Architect
The majority of architects who participated were from the northwest United States and were in the 51-65 age bracket. They mainly used the Internet for email and to read the news. Many of the architects participate with social media as spectators, but 25 percent create content and join the conversation. They see social media as a way to advance research and increase awareness of important issues/topics. They see the most beneficial social media training to be optimizing heritage content for the web.
Location:
37.5% US Northwest
25% US Midwest
12.5% US Southeast
12.5% US Northeast
12.5% North America (Not in the US)
Age:
50% 51-65
25% 36-50
12.5% 18-21
12.5% 22-35
Primary Internet Use:
87.5% Email
75% News
62.5% Casual Browsing
62.5% Networking
62.5% Research
Approximate Social Media Participation Level:
37.5% Spectator
25% Creator
25% Joiner
12.5% Inactive
Colleagues’ Approximate Social Media Participation Level:
37.5% Joiners
25% Critics
12.5% Spectators
25% Unsure
Access Heritage-Related News:
37.5% Online News
12.5% Television
375% Other
12.5% No Response
How Social Media Can Help Achieve Professional Goals:
2.6 Advance Research
3.0 Increasing Awareness of Important Issues/Topics
3.4 Networking
3.7 Promote Organization
5.0 Career Opportunities
5.6 Easy Publishing to the Web
6.0 Project Journaling
6.7 Inexpensive or Free Tools
Beneficial Social Media Training
75% How to Optimize Heritage Content for the Web
37.5% Producing Heritage Videos for Online Sharing
37.5% Introduction to Social Media
37.5% How to Create a Community Around Your Content
37.5% Best Practices in Online Photo Sharing
12.5% Managing and Tracking Multiple Sources of Online Content
Conservator
The majority of the conservators came from the northeast United States and were in the 36-50 age bracket. They primarily use the Internet for email, but more than half of the participants research on the Internet. More than half of the conservators consider themselves to be a creator of social media content. The conservators think social media is best used to help them increase the awareness of important issues/topics and to aid with networking. They are most interested in training that helps them optimize heritage content for the web, and use open access and Creative Commons to advance research.
Location:
21.7% US Northeast
17.3% US Southwest
13% Australia
8.6% US Northwest
8.6% US Midwest
8.6% North America (Not in the US)
8.6% Europe
8.6% Asia
4.3% US Southeast
Age:
39.1% 36-50
34.7% 22.35
26% 51-65
Primary Internet Use:
78.2% Email
56.5% Research
39.1% News
39.1% Networking
30.4% Casual Browsing
8.6% Web Development
Approximate Social Media Participation Level:
52.1% Creator
13% Joiner
8.6% Spectator
4.3% Collector
13% Inactive
8.6% No Response
Colleagues’ Approximate Social Media Participation Level:
39.1% Spectators
17.3% Creators
13% Joiners
4.3% Collectors
8.6% Inactive
8.6% Unsure
8.6% No Response
Access Heritage-Related News:
30.4% RSS Feed
26% Online News Site
13% Google
4.3% Television
17.3% Other
8.6% No Response
How Social Media Can Help Achieve Professional Goals:
2.8 Increasing Awareness of Important Issues/Topics
3.2 Networking
3.5 Advance Research
4.1 Promote Organization
4.3 Easy Publishing to the Web
5.7 Career Opportunities
5.9 Inexpensive or Free Tools
6.5 Project Journaling
Beneficial Social Media Training:
39.1% How to Use Open Access and Creative Commons to Advance Research
39.1% How to Optimize Heritage Content for the Web
34.7% Best Practices in Online Photo Sharing
30.4% Producing Heritage Videos for Online Sharing
30.4% How to Create a Community Around Your Content
26% Managing and Tracking Multiple Sources of Online Content
13% Introduction to Social Media
13% Blogging Research Projects
Enthusiast
The majority of enthusiasts who participated live in the northwest United States and are in the 36-50 age bracket. They primarily use the Internet for email, and more than half of them use it to access the news. They consider themselves to be joiners in social media, but about 30 percent of the enthusiasts are content creators. They find social media to be best adventitious for networking, increasing awareness and advancing research. The enthusiasts are most interested in learning how to optimize heritage content for the web.
Location:
23.5% US Northwest
17.6% US Southeast
11.7% US Southwest
11.7% US Northeast
11.7% North America (Not in the US)
11.7% Europe
5.8% South America
5.8% Australia
Age:
29.4% 36-50
23.5% over 65
23.5% 22-35
17.6% 51-65
5.8% 18-21
Primary Internet Use:
82.3% Email
58.8% News
47% Research
47% Networking
47% Casual Browsing
11.7% Web Development
Approximate Social Media Level Participation:
35.2% Joiner
29.4% Creator
17.6% Spectator
11.7% Collector
5.8% Inactive
Colleagues’ Approximate Social Media Level Participation:
35.2% Joiners
23.5% Spectators
5.8% Creators
5.8% Critics
5.8% Inactive
17.6% Unsure
5.8% No Response
Access Heritage-Related News:
35.2% Online News Site
11.7% Newspaper
23.5% RSS Feed
29.4% Other
How Social Media Can Achieve Professional Goals:
3.2 Networking
3.5 Increasing Awareness of Important Issues/Topics
3.6 Advance Research
4.0 Promote Organization
4.7 Easy Publishing to the Web
5.1 Inexpensive or Free Tools
5.7 Project Journaling
6.2 Career Opportunities
Beneficial Social Media Training:
The majority of enthusiasts were interested in learning how to optimize heritage content for the web. They were the least interested in learning about reputation management and producing heritage videos for online sharing.
Caretaker
The majority of caretakers are from Europe r the northeast United States and are in th 36-50 age bracket. They primarily use the Internet for email, research and networking. They consider themselves to be joiners or spectators of social media. They consider the most beneficial training to be in learning to manage and track multiple sources of online content.
Location:
40% Europe
40% US Northeast
20% US Southwest
Age:
80% 36-50
20% 22-35
Primary Internet Use:
100% Email
80% Research
80% Networking
60% News
60% Casual Browsing
40% Web Development
Approximate Social Media Participation Level:
40% Joiner
40% Spectator
20% Creator
Colleagues’ Approximate Social Media Participation Level:
40% Joiner
40% Spectator
20% Creator
Access Heritage-Related News:
40% Online News Site
40% RSS Feed
20% Google
How Social Media Can Help Achieve Professional Goals:
2.0 Increase Awareness of Important Issues
3.5 Networking
4.0 Advance Research
4.2 Promote Organization
5.0 Career Opportunities
5.0 Easy Publishing to the Web
5.2 Inexpensive or Free Tools
7.0 Project Journaling
Beneficial Training
40% Managing and Tracking Multiple Sources of Online Content
20% How to Create a Community Around Your Content
20% How to Optimize Heritage Content for the Web
20% Producing Heritage Videos for Online Sharing
20% Blogging Research Projects
20% Best Practices in Online Photo Sharing
Heritage Communicators
The majority of heritage communicators that participated are from the northwest United States and Europe, and about half of them are in the 22-35 year-old age bracket. They primarily use the Internet to access their email, but they also use it for research and networking. More than 30 percent of the heritage communicators consider themselves to be social media creators, and many see themselves as joiners and spectators. They see social media as a way to increase awareness of important issues/topics and a means to promote their organizations. They are most interested in learning how to create a community around their content and learning to optimize heritage content for the web.
Location:
35.2% US Northwestern State University
35.2% Europe
11.7% North America (not in the US)
5.8% US Southwest
5.8% US Southeast
5.8% US Midwest
Age:
41.1% 22-35
35.2% 51-65
23.5% 35-50
Primary Internet Use:
94.1% Email
64.7% Research
47% Networking
35% News
29.4% Casual Browsing
17.6% Web Development
Approximate Social Media Participation Level:
35.2% Creator
29.4% Joiner
23.5% Spectator
5.8% Critic
5.8% Collector
Colleagues’ Approximate Social Media Participation Level:
41.1% Spectators
35.2% Joiners
11.7% Inactive
5.8% Creators
5.8% Critics
Access Heritage-Related News:
29.4% Online News Site
23.5% RSS Feed
17.6% Google
5.8% Newspaper
23.5% Other
How Social Media Can Help Achieve Professional Goals:
2.8 Increasing Awareness of Important Issues/Topics
3.1 Promote Organization
3.9 Networking
4.2 Advance Research
4.8 Easy Publishing to the Web
4.9 Inexpensive or free tools
6.1 Career Opportunities
6.3 Project Journaling
Most Beneficial Social Media Training:
Heritage Communicators are most interested in learning to create a community around their content, and they are least interested in learning to blog research projects, introduction to social media and reputation management.
Landscape Architect
Most of the participating landscape architects came from parts of North America not in the United States and were in the 51-65 year-old age bracket. They primarily use the Internet for research and email, and they consider themselves to be social media joiners. They see social media as a way to network and increase awareness of important issues or topics. They are most interested in learning how to manage and track multiple sources of online content, how to use open access and Creative Commons, and how to create a community around their content.
Location:
50% North America (Not in the US)
25% US Northeast
12.5% US Southwest
12.5% US Northwest
Age:
75% 51-65
12.5% 22-35
12.5% 36-50
Primary Internet Use:
100% Research
100% Email
50% Networking
37% Casual Browsing
25% News
Approximate Social Media Participation Level:
50% Joiner
25% Collector
12.5% Spectator
12.5% Critic
Colleagues’ Approximate Social Media Participation Level:
50% Joiners
25% Spectators
25% Unsure
Access Heritage-Related News:
50% Google
25% Television
12.5% Online News Site
12.5% RSS Feed
How Social Media Can Help Achieve Professional Goals:
2.0 Networking
2.9 Increasing Awareness of Important Issues/Topics
3.4 Promote Organization
4.2 Advance Research
5.5 Inexpensive or Free Tools
5.6 Easy Publishing to the Web
5.8 Career Opportunities
6.6 Project Journaling
Beneficial Social Media Training
The majority of landscape architects are interested in learning to manage and track multiple sources of online content, how to use open access and Creative Commons, and how to create a community around their content. They are least interested in learning to blog research projects, introduction to social media and reputation management.
Engineer
The engineers who participated were from the northeast and midwest United States and were in the 22-50 age brackets. They use the Internet for email, gather news and research. They primarily consider themselves joiners to social media. They think social media can help advance research and aide with networking. They are interested in learning about optimizing heritage content for the web, reputation management and blogging research projects.
Location:
50% US Northeast
50% US Midwest
Age:
50% 22-35
50% 36-50
Primary Internet Use:
50% Email
50% News
50% Research
Approximate Social Media Participation Level:
50% Joiner
50% No Response
Colleagues’ Social Media Participation Level:
50% Spectators
50% No Response
Access Heritage-Related News:
50% Other
50% No Response
How Social Media Can Help Achieve Professional Goals:
1.0 Advance Research
2.0 Networking
3.0 Increasing Awareness of Important Issues/Topics
4.0 Promote Organization
5.0 Career Opportunities
6.0 Inexpensive or Free Tools
7.0 Project Journaling
8.0 Easy Publishing to the Web
Beneficial Social Media Training:
50% How to Optimize Heritage Content for the Web
50% Reputation Management
50% Blogging Research Projects
Scientist
The scientists that participated are from the southeast and northwest United states and are in the 18-21 and the 51-65 age bracket. They primarily use the Internet for email and research. They consider themselves to be joiners to social media. They think social media can help them network and advance research. They are most interested in learning a basic introduction to social media.
Location:
50% US Southeast
50% US Northwest
Age:
50% 18-21
50% 51-65
Primary Internet Use:
100% Email
100% Research
50% Casual Browsing
50% News
Approximate Social Media Participation Level:
50% Joiner
50% Inactive
Colleagues’ Approximate Social Media Participation Level:
50% Joiners
50% Spectators
Access Heritage-Related News:
100% Online News Site
How Social Media Can Help Achieve Professional Goals:
1.0 Networking
2.0 Advance Research
3.0 Increasing Awareness of Important Issues
4.0 Inexpensive or Free Tools
5.0 Project Journaling
6.0 Easy Publishing to the Web
7.0 Promote Organization
8.0 Career Opportunities
Beneficial Social Media Training:
100% Introduction to Social Media
50% How to Optimize Heritage Content for the Web
50% Managing and Tracking Multiple Sources of Online Content
Educator
The educators primarily are from the southeast United States and Europe, and are in the 36-50 age bracket. They primarily use the Internet for email and research. The majority of educators are social media spectators, but about 20 percent join the conversations and 20 percent create the content. They think social media can hep increase awareness of important issues and aide in networking. They are most interested in learning how to optimize heritage content for the web and learn to blog research projects.
Location:
20% US Southeast
20% Europe
13.3% US Southwest
13.3% US Northwest
13.3% US Northeast
6.6% US Midwest
6.6% North America (Not in the US)
6.6% Australia
Age Range:
53.3% 36-50
26.6% 51-65
13.3% 22-35
6.6% over 65
Primary Internet Use:
93.3% Email
86.6% Research
40% Networking
40% News
26.6% Casual Browsing
6.6% Web development
Approximate Social Media Participation Level:
40% Spectator
20% Joiner
20% Creator
13.3% Collector
6.6% Inactive
Colleagues’ Approximate Social Media Participation Level:
40% Spectators
33.3% Joiners
13.3% Inactive
6.6% Creators
6.6% Unsure
Access Heritage-Related News:
40% Online News Site
20% Google
6.6% Newspaper
6.6% RSS Feed
26.6% Other
How Social Media Can Help Achieve Professional Goals:
2.3 Increase awareness of important issues/topics
2.6 Networking
3.5 Promote Organization
4.5 Advance Research
5.1 Easy publishing to the web
5.2 Career Opportunities
5.5 Inexpensive or free tools
7.3 Project Journaling
Beneficial Social Media Training:
Educators are mostly interested in learning how to optimize heritage content for the web and how to blog research projects. They are least interested in learning reputation management and a basic introduction to social media.
There are two major eras in my career: B.D.A. and A.D.A. No, I’m not talking about federal regulatory rules. I’m talking about David Allen, the guy who has empowered hordes or creatives like me to focus for two minutes at a time.
I first discovered David’s book Getting Things Done about three years ago. While a lot in my life still gets done slowly, it will get done. At the very least I know when to recognize that something is not worth doing or just not possible in the current circumstances.
The freedom this system provided ignited the spark to create something simple that has in turn given me even a bit more freedom. It’s been working for me (and even a few co-workers) for a while now, so I thought I’d share it. Just tape it on front of your project folder and enjoy mind like water!
Click the image below to download this PDF from my Google Drive account.
Located in a small north Louisiana town, the National Center for Preservation Technology and Training, a research division of the National Park Service, has struggled to maintain its profile among the audience of historic preservation professionals it serves as well as its own parent organization.
In 2006, NCPTT became one of the first heritage preservation organizations to adopt a coordinated social media strategy. The National Center began integrating podcasts, online video, photo sharing and social networks around its organizational blog and sharing its content through Creative Commons.
While the organization was able to distribute its content broadly and cheaply, its audiences were not yet engaged in, and often distrustful of, online technologies. NCPTT partnered in the development of targeted organic online networks to help its audiences take the first steps toward online engagement. One tactic included a Ning network for the robust heritage community where the National Center is located, supported by a weekly column in the local newspaper. It also partnered with the journalism department at the local university to develop a site dedicated to connecting heritage professionals in new media called “Voices of the Past.”
Combined with consistent, quality content related to its own mission of “advancing the use of science and technology in historic preservation,” NCPTT has effectively raised its profile and influence as a federal organization and a historic preservation leader. In December 2009, it was named “website of the week” by Government Video Magazine and the technology blog HoneyTech named it number four on its list of the world’s top ten government websites powered by WordPress.
Hi, my name is Jeff Guin. For the last three years, I’ve been helping people advocate for their cultural heritage by building trusted relationships on the web.
One way to do this is by fostering online communities that help people discover the benefits of engagement on their own terms. For my organization, this has meant a larger audience that advocates for us, and the cause of heritage.
Slide 2
For all the talk about transparency with our data, building relationships with *people* is still key. These relationships are critical in the case of heritage preservation, where costs are high, and resources are limited.
Slide 3
An object does not contain value by virtue of its age. The Rosetta Stone *is* ultimately just a stone. Its *shared story* is what added a whole new dimension to our humanity.
The web is *perfect* for sharing these stories, but our audience in heritage preservation is more comfortable communicating face-to-face…
Slide 4
…and the everyday people who are engaging on the web often feel shut out of the conversation. Yet heritage values are why we’re *all* here, striving so hard to make our voices heard in the world.
So my dilemma has been how to connect online with an audience that isn’t quite there. But given my organization’s small size and national role, how could we afford not to try?
Slide 5
…and how could we engage important audiences that are on opposite ends of the spectrum?
Help them meet in the middle, step by step.
Slide 6
Even when you feel like there’s no one out there who can speak this new language, engage anyway.
We started internally, with a continuing training series featuring new media experts. These people keep our staff grounded in the principles of social networking.
Slide 7
These experts also have strong connections to some aspect of their heritage. So we’re gaining powerful advocates on the web, even as they teach us to engage in the spirit of openness.
Slide 8
Now, my role in the heritage field is to help people find their own voices online by connecting them with others who share similar goals … and to help them understand that trust is built through sharing on a *peer* level.
Slide 9
This means *respecting* the fact that people have different comfort levels in beginning with new media and meeting them where they are.
This was especially true early on with our local audience in the town of Natchitoches, Louisiana.
Slide 10
… which also happens to be my hometown. It’s a place rich in history with almost 30 active heritage preservation organizations that partner effectively.
It gave me my sense of heritage values and I wanted to give back something that would provide a safe and simple way for these people to start communicating online.
Slide 11
So we collaborated to create a community-driven site focused on local projects, like the crisis recovery of museum contents after the Kate Chopin House was destroyed by fire in 2008.
This inspired small towns in other states to build similar sites. That got me thinking …
Slide 12
Connecting a community that shares a geographic identity is one thing. But now we have the ability to create global communities around ideas.
Slide 13
I created Voices of the Past as the common ground where heritage professionals could take their first steps toward adopting social media, and enthusiasts could begin really engaging around heritage topics in a relatable way. This collaborative multimedia site also promotes those who *have* found their voices to communicate heritage online.
Slide 14
And these people contribute content to the site as well. Like Scottish Archaeologist David Connolly who videoblogged a month-long excavation in Jordan, discovering ancient tombs and Roman milestones along the way
Even as these networks began to grow organically, I knew their audiences needed a “bridge” between new media and old.
Slide 15
For the hometown network, I write a weekly column for the local newspaper on heritage issues, including updates from the website.
For Voices of the Past, we’ve partnered with the local university journalism program to give our media production values similar to what people expect from their local news stations.
Slide 16
It’s been a lot of work, but we are all inspiring *each other* to add value to our local communities.
Side 17
The relationships and lessons emerging from these networks have made a big impact on my own organization as it engages online.
Many more people are visiting our site and interacting with our content. For the first time, we can go to preservation conferences and people know who we are.
Slide 18
And the connection extends beyond that audience. Recently a law enforcement officer in Wisconsin contacted us about a preservation technology he heard about in one of our podcasts. We were able to provide a key piece of evidence to help him solve a cold case. And the FBI is now interested in the technology.
Slide 19
You don’t have to totally change the game to make a tangible difference in the world. You can get recognition just by being out there and never giving up…
Slide 20
Whatever you’re doing today is making history. So many of our ancestors have faded into the past, never having had an opportunity to make their voices heard.
Yet they still made it possible for all of us to enjoy the capabilities of finding our own voices today.
Jennifer helps museums and cultural organizations engage their audiences by developing compelling experiences and using new media to cultivate a new generation of patrons. To gain more insight from Jennifer, listen to our extended audio podcast.
Netcast background image courtesy of Trey Ratcliff of the Stuck in Customs website.
If you would like your favorite heritage site featured as our background image, share it at the Voices of the Past Flickr Group. If you have a story about how you are working to protect the site, share it in the image description, along with how you or your organization can be found on social media. If we use your image, we’ll also share your story!
About ten years ago I visited my local Family History Center to do some research and I got to talking with the center’s director about a recent discovery I had made. She was so taken with what I had found that she exclaimed, “that’s such a genealogy gem, you really need to share that with other genealogists!” She asked me to jot down the steps I had followed on a piece of paper which she promptly posted on the center’s bulletin board.
As I stood there looking at the scrap of paper hanging by a thumbtack, I thought to myself, “there must be a better way to network with other genealogists and share this kind of information!”
Fast forward to early 2007 when my kids gave me an iPod for my birthday, and my discovery of podcasts. It struck me like a thunderbolt – my virtual bulletin board! I had found my medium for sharing ‘genealogy gems’ at last! (Hhmm, that’s a catching phrase…) A month later I published my first episode of the Genealogy Gems Podcast and I’ve been having the time of my life ever since reaching thousands of genealogists around the world.
There is great power in connecting with other like minded people, and family historians have been at the forefront of capitalizing on that concept. After all, genealogy is about people, and not just the dead ones!
I’d like to share my personal top ten favorite social networking websites for genealogy in the hopes that you will experience the fun and genealogical success they can offer.
Facebook – When it comes to social networking, Facebook is king. And genealogists have come to it in droves, finding long last family, exchanging ideas, and following their family history faves (Follow the Genealogy Gems Podcast at Facebook.) Take a few moments to look over and tweak your privacy account settings to meet your needs, and you’re good to go.
Ancestry Member Trees – Even with all of the vast genealogical original content Ancestry has added to it’s site over the last ten years, it was Member Trees that hit the jackpot. Even though there are always little frustrations along the way when using Member Trees, they are still a must have for any serious genealogist. It’s a rare family historian these days who doesn’t have a success story to tell about a contact made through their online tree.
Family Search Research Wiki – Wiki has been the buzz word at many a genealogy conference so far in 2010 and it looks like they are here to stay. Not only does the Family Search Wiki facilitate the world’s brain trust on genealogy information, but it provides a platform for connection and collaboration.
Family Tree Magazine Forum – As a frequent contributor to Family Tree Magazine, I’m well aware that editor Allison Stacy is at no risk of running out of ideas for new articles. And yet she is sharp enough to know that her readers have opinions too, and at the Family Tree Magazine
Genealogy Blogs – OK, I know that “genealogy blogs” is not one site, but more like a thousand websites. But it’s the concept here that’s really at the heart of their value to genealogical social networking. If you’re reading blog posts and skipping the Comments section, then you don’t know how much you’ve missed! I’ve picked up great tips and found new online genealogists through blog comments. Blogs come in every genealogical shape, color and size, as do their commentors. Some of the most visited, and commented on, are Randy Seaver’s GeneaMusings, Eastman’s Online newsletter, and DearMYRTLE.
MyHeritage – When it comes to international social networking, MyHeritage is the place to be. Not only can you build your family tree, but you can share genealogical data with folks who don’t even speak your language. There are truly no more barriers when it comes to social networking!
YouTube – Part of the power of social networking is being able to find who shares your interest, and with the power of Google behind YouTube, it’s an important stop on the social networking tour. YouTube not only sports thousands of genealogy channels (like the Genealogy Gems www.youtube.com/genealogygems) but also thousands of genealogy viewers and the search engine to find them. Check out who is subscribing to your favorite channels and go check out and subscribe to their channels.
We’re Related by FamilyLink– I admit it, I haven’t added the We’re Related app to my Facebook page. But sometimes it seems like I’m just about the only one who hasn’t. In my case it’s just the lack of a roundtuit, but thousands of genealogists swear by it for connecting with family on Facebook.
PhotoLoom – A picture says a thousand words, and Photoloom melds your pictures with your genealogical data, and then gives you the platform to share it with invited family. This is a “sleeper” gem of a website that you have to check out!
Genealogy Gems – Being the social networking butterfly that I am, it’s no wonder that I always have genealogical connectivity in the back of mind as I add new features to my Genealogy Gems website. Inevitably when I share a listener question on the Genealogy Gems Podcast, another listener will write in with the answer, and offer to help listener #1. And when I played some old reel to reel tapes on the show asking if anyone could “name that tune” that grandpa was playing, emails poured in. It still amazes me after three years of doing the show, that there are so many folks out there keen to connect, and ready to offer a random act of genealogical kindness.
Note: you can listen to Voices of the Past’s podcast interview with Lisa Louise Cooke here.
Coming up on this edition of the Voices of the Past podcast, we’ll explore the role of museums on the social web.
Intro: And welcome to Voices of the Past. The podcast that helps you use the web to advocate for the preservation of cultural heritage. I’m Jeff Guin and today we’re going to join Bethany Frank as she interviews Jennifer Souers Chevraux of the blog MuseoBlogger. Now Jennifer helps museums and cultural organizations engage their audiences by developing compelling experiences and using new media to cultivate a new generation of patrons. Here’s that interview.
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Frank: Hey Jennifer, thanks so much for joining us for the podcast.
Chevraux: Hi, glad to be here.
Frank: So, to go ahead and get started. How did you get involved with museums?
Chevraux: When I was in undergrad, I volunteered at a couple of museums because I was an art history and anthropology major, so it made sense to go to both of those museums. And that was the only access I had to artifacts and original artwork. So I volunteered there, and I thought that it may be something that I would want to do. And then my first job out of college, I worked for a traveling museum on a train. It’s called the Art Train, still in existence, and I worked with them. And being on the train and working there wasn’t exactly your typical museum experience. So then I thought maybe it wasn’t what I wanted to do. But I tried archeology, that’s what I went to graduate school in. And then I tried teaching, which I did like, but I kind of wanted everyday to be a little bit different. And so I went back to museum work. Kind of went through the back door deciding that this was a good way for me to work in a place where I got a little bit of education, a little bit of working with artifacts, a little bit of outreach and talking with the public and volunteer training. I got all of that, and everybody thought my job was really cool.
Chevraux: Illumine Creative Solutions, that is my consulting business that I have. What happened is, I was on staff at several different museums. At the time that I founded Illumine Creative Solutions, I was on staff as the director of exhibits at the Cleveland Museum of Natural History, and I was pregnant with my first baby. And I was working about, I would say, averaging 50 hours a week, sometimes 60 hours a week. And realized that I didn’t really think that was going to jive so well with motherhood. So it came to pass that I had the opportunity to help another smaller museum here in Cleveland with a project they were doing while I was still on staff with the Natural History Museum. And it was really a great opportunity to come into a place that didn’t really have an exhibit instructor. They needed some new ideas and a fresh approach, and so they reached out to a colleague of mine who said, “You should talk to Jennifer.” And I was doing this project, and it really seemed that I could balance that with my job that I already had with the Cleveland Museum of Natural History, and so I thought that maybe I could balance some consulting work with being a mom too. And pretty soon, people started calling me. My phone was ringing for other projects saying, “Well now that you don’t work at the Natural History Museum, can you help us with this project? Would you have time to do this?” And so it kind of blossomed that way. So now, i do for museums what I used to do on staff. I do on a project basis.
Frank: You mentioned that you got into museums because you wanted each day to be different. So what all would a general week pertain for what you do?
Chevraux: I generally work about three days a week. I dedicate two days to my kids and going to museums and orchestra performances and fun things they want to do. Spending time being a museum consumer, and a consumer of cultural events and organizations and living history places. Because they love that, and that gives me the opportunity to see it from the visitors perspective. And then the other days, I am working on projects. Some of what I do is helping museums engage audiences, and I do some visitor evaluation and project/program evaluation. I’ve helped some nonprofit clients, who are not museums with grant support because they don’t have as large of a staff. Often they are only two people, and they get snowed under. And so I help them put together surveys and assessments and help them show that the programs that they are doing are reaching people in a meaningful way. And meeting their missions. And I do that with museums too. And so any given week, I could be putting together an exhibition working on developing a traveling exhibition program, which I am doing right now with a museum. I am working with an artist to put together a traveling retrospective exhibit of his work that’s going to go to museums. So I am reaching out to some of my museum clients and colleagues to see if we can form good partnerships for that. It’s very diverse, and it makes me feel like I still get to contribute to the field that means so much to me. And I get to also balance that with enjoying museums and historical centers with my kids.
Frank: So, what role does your blog play with all of this?
Jennifer Chevraux and daughter
Chevraux: I started my blog not really knowing where it was going to lead. Once my daughter was born, I realized I wouldn’t do nearly as much writing as I did as director of exhibits, when I was putting together exhibits and having to write text and interpretive panels. And I wanted to keep my skills sharp, so I started a personal blog. And then I realized quickly that I didn’t have enough that I thought anybody would want to say. And about a year later, I thought, “Now I really want a place to say things that normally, on staff, I would say to colleagues.” Conversations we would have. Discussions we would have. Things that I would encounter with my work with clients. Things that would come up and I would have something that I wanted to say about that, but instead of coming home or coming back to an office with a museum where I had lots of colleagues were we could talk about that, I would come to my house and nobody really wanted to talk about my day job. So I needed a place that even when nobody was listening, I could pour out my perspective on certain issues that came up. So I started my job to sort of give me a place to not vent, but share. Because I had all these things in my head, and I no longer had a director of exhibits or director of education or a marketing director, where I could go in a say, “What do you think about this?” And the MuseoBlogger site that I have, gives me that opportunity. And then I realized that it didn’t take long before a lot of my clients and my former colleagues and people that I knew through the Ohio Museum Association were following me, and then I would get these emails from them saying, “Oh, I really liked your perspective about this, I really liked what you had to say.” And it was funny to me because I didn’t realize that they were reading it. It’s definitely allowed me to make new connections that I never would have expected.
Frank: What all goes into creating your blog?
Chevraux: My blog is not museum specific, I would say, although most of what I put in there has to do with museum work. Some of it has to do with just cultural organizations and the challenges that they face today. The world changes so quickly that I think sometimes museums have that institutional glacier effect, where we hear about something that we want to change…orchestras, operas, all those organizations, they are very traditional. And they have traditional boards and traditional constituencies, and so when all of a sudden something like Twitter comes along, “Ooo! Twitter! Ooo! What’s that? Let’s get on that!” And they don’t know who in their organization is going to be that person. Or “Oh! There is all this social media, we should have marketing do it!” And marketing says, “But we’re already doing so much. We don’t really have time for anything.” But I think my blog gave me an opportunity to say from the outside, some observations I thought would help them keep in touch with the average person. Because sometimes, I think, they are looking at a constituency that’s no longer average.
Frank: And so, in your blog you discuss the future of museums. Can you explain to me where you see museums going in the next so many years?
Chevraux: That’s a tough question because I think there’s the place that I would like to see them going, and then the place some of them are going to end up. I think museums are coming to a crossroads where they’ll have to decide who they are going to be in the future and is that who they’ve always been. I think some museums will dare to reinvent themselves the way they do their own business. in terms of the way they meet visitor expectations. They way they reach people. Maybe even the way that they staff museums. And then certainly the way that they find funding. I think some museums will resist the change and become more and more disconnect with their own communities. Because the community is changing. It is no longer just wealthy while industrialists who are looking for the Andrew Carnegie approach to funding a worthy adventure. We don’t have any of those people anymore. And when you look at what Bill Gates funds, he isn’t just making a museum anymore. He’s funding human rights projects or world health projects. And museums can’t be the ones who are missing out at the table. They need to look at their sustainability and find a way within their own communities to become sustainable. And I hope that that means they’re going to become more visitor focused. And it’s a delicate balance. When you have collections of historic artifacts, you have to be collections focused. You have an academic curatorial staff. You have to be focused on their needs and their important research. But all of that has to be balanced very carefully with what people in your community expect from you. What do they need from you. And if you are always answering that question the way that we answered it 20 to 25 years ago, pretty soon you become irrelevant to a large selection of your constituency.
Frank: How do you think social media plays into this and into museum’s futures?
Chevraux: I think social media is a wonderful way for little expense. I say that accepting that you probably need to have a staffer these days just dedicated to it. But I think it’s relatively inexpensive compared to traditional media for having constant access to your potential visitors and your museum members and funding base. It’s like having your own TV station in your museum. You might not be able to constantly broadcast a visual image, but you can continuously broadcast events, upcoming activities and programs. You can tell your audience and your community and even your funders, if you’re here (I’m in Cleveland), the Cleveland Foundation is on Twitter. If you put something up there and they’re following you, which they do for most of the museums and nonprofit organizations that they support. They want to know that you’re out there. They hear about the good work you’re doing. How wonderful is that? You didn’t have to put a stamp on anything. They get it right away, and I think you’re constantly in touch. Now, they might not be watching at the very moment that you post that, and that happens. People turn off their TV too. But I think, in a general sense, it gives you a constant access to those people who could potentially be your visitors and patrons.
Frank: Speaking of patrons, in what ways do you use new media to cultivate the next generation of enthusiastic patrons?
Chevraux: The web has become the go-to resource for so many people in today’s culture that it’s a first stop for people. They no longer check their mail to see if they got a recent museum publication. They’re not looking for the museum magazine or the latest newsletter in their mail. If they want to know what’s going on with the museum, they click on the museum’s website and hope that there’s an updated calendar. This is a little note to all museums: make sure your calendar is up to date. Because that is where people go. And I think that today, helping museums understand their visitors behavior and propensities just by looking at their own. I was talking to a museum colleague a few weeks ago who works at a small decorative arts museum at an historic home, and we were talking about how we tend to go to Wikipedia. And sometimes that’s a bad thing because we go there first, and we take that information and we don’t want to internalize it too much. And how we were looking for an answer about when something was coming, and the first thing we went to was that particular website. And then she said, “You know, this makes me think that I need to make sure that our calendar is up to date.” And that’s one of those things, sometimes, that I think there’s a disconnect: between the way people use the web themselves and the way their websites for their museums or their cultural organizations are kept. If yours wouldn’t make sense to you or you were frustrated because it wasn’t up to date or it didn’t have enough content on it, then maybe you need to take a hard look at who else is using it. And maybe you need to make sure that it is giving you lots of good content, and that it is completely fresh.
Frank: You mentioned in your Lent post different things museums could do with their exhibits to make themselves become more relevant. What kind of things can they do?
Chevraux: I like to go to a museum and wander through the exhibits and feel like I’m not being bombarded by information all the time. It’s like a nice space where you feel comfortable and you can learn at your own pace. At the same time, if they’re doing a good job in an exhibition of getting your creative juices flowing or getting you to think about a particular topic. It also then seems logical to have someplace in the exhibition where you can tap into those creative juices or that stimulation you’ve created with your visitors. And allow them to share that. So, whether it’s just a suggestion box in the end or it’s something that’s using media or it’s encouraging them to tweet about what they’ve learned. Just giving visitors a way to feel that their impressions of the exhibition are relevant and important to the institution. People today have become very focused on themselves. Not in a negative way, but they want to know, “What does this mean to me? This Mastodon is very fascinating, but why should I care about it?” The exhibition needs to at first relate that somehow to the person’s own experience. Perhaps we talk about climate change and extinction, and relate that back to something that a person cares about in today’s world. Once you’ve made that connection, perhaps it would be nice to maybe share that meaning that you’ve created for them in a way back to the institution. Nina Simon does a great job in her recent book talking about how participatory experiences shouldn’t go just from the museum down to the individual, but the best experiences come back to the institution. And then they can even be shared with future visitors. That’s a wonderful way for the individual to feel important in a space where you are telling them that everything around them that belongs to the museum is important.
Frank: We can see in your blog ways that museums are engaging with new media and national events, like the Super Bowl and things like that. What other ways are people doing this and why is it beneficial?
Chevraux: I would say that anytime a museum takes itself a little bit less seriously and can share that with their communities, it’s never a bad thing. And I think that one of the things that we need to understand about today is that so few people go to work in a three-piece suit anymore. Ladies don’t wear gloves, men don’t wear hats, and a lot of these museums were built and their programs were built during times when people did all of those very formal things. And museums are slow to come around to the idea that we don’t have to be so buttoned up and look quite so self important to be important. And in fact, when you let your guard down a little bit, and you make a bet like the New Orleans Museum of Art did with the Indianapolis Museum of Art, which I think is what you are talking about, I put that on my blog. I thought it was wonderful. They tweeted about this and they got this wonderful bet going that they were going to basically two pieces of fine art were wagered, if you will, between these two institutions based on who would win the Super Bowl. All of a sudden it went viral, and everybody thought, “How fun is that?” And it’s art museum based. I mean, how many people who care so much about the NFL ever cared that much about those two fine arts institutions. Maybe a lot of them do, I love art museums myself, and I also happen to love NFL football, which maybe is why it struck me as so much fun. But I think that there were a lot of people on both sides of that coin who thought that was a really great way to show that they live in the same world as the rest of us. Here in Cleveland, the Cleveland Museum of Art is a very find institution with a remarkable collection, and when our Cleveland Cavaliers were in the NBA playoff, they put “Go Cavs” banners on the very front of their building where they usually have these beautiful banners that say, “free.” Because we are very lucky here that our institution is free and open to the public. But also, they took that opportunity to be a little less serious, and they took down those banners, and they put up these “Go Cavs” banners, huge banners, on the front of their building. Because I think that it gave them the opportunity to say to our community, “We live here too. We want them to win too.” And in fact the orchestra, which is very fine here, but of course plays to a very much higher brow crowd, they actually did a promotional web video for the Cavaliers as well. And it was great from my perspective to see that because it said, “We understand that not all of our people here in Cleveland are regular orchestra members. Some of them are just Cavs fans. Some of them love the Browns. And we live here too.”
Frank: So as you’ve said before, you have a presence on Facebook and Linkedin. Where else are you, and why did you chose to use those mediums?
Chevraux: I have a Facebook page for my business, Illumine Creative Solutions. Although I will say I don’t have a whole lot of really exciting content on it. And that’s my fault just because I’ve gotten busy with just the blog and other things. And usually what I do is I use it as one more venue to post what I recently put up on my blog. So, and every now and then I update it saying what I’m up to. But it’s nice because that let’s people that I know outside of my professional circle know what I’m doing in my work because they think that working for a museum must be the most fascinating thing. And I also have, of course I use LinkedIn, and I think most people do these days, which is great. At the very beginning when I had a LinkedIn account, I had no idea what I would use it for. But now I use it a lot. So it’s linked to my Twitter, so when I put something on there that I am working on professionally, it shows up on my Twitter account. And then I also, I have to admit, am a newbie on FourSquare. I have FourSquare, and I sometimes check in, but I have to say, a lot of times I forget. I’ve gone to a cool place, and I realize, “Oh! I’m in the parking lot. Oh! I should have checked in while I was at the art museum. Or I should have checked in when I was at the Cleveland Clinic doing something. Or Oh Man! I was just in a really cool place that does FourSquare, and I should have clicked.” So I have yet to really make that a part of my presence if you will. And as I said, I have website, and it’s just about to be redone and relaunched, and it will be up in the next couple of weeks.
Frank: What is FourSquare?
Chevraux: FourSquare is kind of Twitter meets your GPS. When you go somewhere, you have the application on your phone, and you click on it and you tell your followers and friends where you are. So if I go to Chipotle for a burrito, I can “check in.” And it says, “I’m here, and if anybody else in my circle is around and wants to have lunch, I’m here.” And it also keeps track of where you’ve gone. And so it sort of makes that human connection between Twitter, which is “let’s communicate with all these people out in cyberspace” to now “They are in our building, let’s engage them in a meaningful way.” You know that they are there because they’ve just checked in. And people can get badges and even become the mayor of the place. So for example, because I used to work at the Natural History Museum, I go there a lot with my kids. I enjoy it so much. And I could probably be the mayor of the Natural History Museum just if I checked in every time I went there. The person that checks in the most would get to become the mayor until someone else checked in more than they did. But I would certainly earn my badge. If museums or other heritage sites that are looking at this haven’t checked out FourSquare yet, I would say check it out. Because it is sort of that step between having people know you in the virtual world and bringing them into your world on site, which is what all of us are hoping social media will do for our organizations.
Frank: So what is your advice for folks wanting to get involved with new media to promote their heritage organization or communicate their own personal heritage ideas?
Chevraux: I have a couple of things. I would say, one of the easiest things to do if they haven’t yet done the Facebook page or if their Facebook page is lacking, is to just do that because I think that that’s the largest low-hanging fruit audience out there. People will “like” you virtually just to add you to their circle. Just because they want to see your updates. And then all of a sudden you’re getting all of these people who never really knew what you were about or just, “Oh! I went to that place. That living history site when I was in fourth grade. I haven’t been there since.” Click on them. Like them. Now they get all sorts of interesting information about what your organization does today, which we are all hoping is a lot different than somebody who’s 25 was in fourth grade. And that’s an easy one. I think the more that institutions do this, the more that they see the potential and the more that they may realize that they have to have someone in charge of maintaining it. Because I think that the best people I follow put up really great content. And for example, one of my favorites that I am happy to plug, is the Sue the T-Rex at the Field Museum. Now maybe people wouldn’t know that Sue the T-Rex tweets. But not only Sue tweet, but in the most incredible way. It’s funny. It’s new content. It meet their mission because it’s talking about paleontology and interesting dinosaur behavior. But it’s also smart and savvy and funny, and somebody, I’m sure, at the Field Museum is in charge of keeping it so. So if you want to be really good at it, you probably have to have somebody who’s dedicated to it. The other thing that I would say, is that if you’re a small organization, and you’re willing to let your guard down a little bit, you could always share it. You could make Twitter five different people’s responsibility, and you could get five different people’s input. And that’s fine. That’s a good way to start. But if you’re willing to let your director tweet, I think it’s awesome. Because I think that’s something that people really care about. The leader of an institution is somebody that’s usually respected and revered, and when they can share some of the insight about leading an organization or things that they find meaningful. For example, Max Anderson at the Indianapolis Museum of Art, he tweets. There are many directors that do. But it is great to know that that person who has a lot of professional experience and cache is sharing that not only to his colleagues, but also the museum consumers at large. I think it’s great.
Frank: Well Jennifer, it’s been so much fun talking with you today. Thank you so much!
Chevraux: Thank you so much for having me! It has really been an honor to be included in your webcast series. Thank you.
Outro: Now you can learn more about Jennifer and MuseoBlogger or Illumine Creative Solutions at our shownotes site. That’s Voices of the Past dot O-R-G. There you will find a transcript of this interview plus several others that we’ve done with other folks in the field of cultural heritage who are using social media to make a difference in their world. That’s it for this edition of the Voices of the Past podcast. And until next time, I’m Jeff Guin, and we’ll see you online.
It has been said by many that photos say a thousand words. But now, thanks to photo sharing sites, photography has the power to unite people across cultures and throughout time.
There are many different photo sharing sites out there, such as Photobucket, SmugMug, dotPhoto and Webshots. All of which have individual aspects to them that aid in your organization’s ability to share and express ideas. But for the purpose of this post, we are going to focus on the popular site, Flickr.
Flickr is an image-hosting and video-hosting website, web services suite, and online community created by Ludicorp and later acquired by Yahoo!. Hosting more than four billion images, Flickr is ideal for you to begin your photo-based heritage-related conversation.
Flickr enables you to share your photo’s story in many ways such as:
Title: Your photo’s title is important. It tells readers immediately what your photo is about. Did you host an event or do you want to address an important heritage topic?
Captions: Titles are wonderful, but this is where you get to begin the conversation. Captions can be as simple as identify who or what is in your photo to asking those difficult questions.
Add people to your photos: Just like you would “tag” your friends in your Facebook pictures, here you can “add” them. (In Flickr, tag means a little something different that we will address in a minute). Adding your friends to photos lets them know they are in them and helps you organize your photos.
Tags: This is how people FIND your photos. You can add a title and caption, but the conversation can’t happen if folks can’t find you. Tags can be as specific or as general as you would like, but don’t over tag! You want to make sure everything you tag is relevant.
Favorites: This helps you remember photos you like throughout Flickr. While you are searching and participating in photo-based conversations, you can “favorite” a photo to save for later. You can access your favorite photos from your photo stream (and other’s can access YOUR photos that they “favorited” from theirs too!!)
Sets or Collections: This works much like categories in a blog. This is your table of contents and helps you organize your photos in a way you and others can find them. The way it works is sets fit into collections. So let’s say you take photos at three events. Each event would have its own set holding the select photos from that specific event. Then you can put all three sets into a collection. Perhaps the collection is titled “events” and so all of your event sets would go there. This just helps viewers find photos they want to see instead of digging through all of your pictures.
Now adding and sharing your photos can be as simple or complex as you would like. You can upload photos using your phone, through email, from your web browser or from Flickr’s desktop app. You just need to decide what is best for you and your organization.
Now once you have done all this, you can participate with everyone on Flickr through groups and galleries and MORE! It is about finding where you want your heritage organization’s voice to be heard. Perhaps you want to participate in The Commons and explore snapshots through time with organizations like the Smithsonian and Cornell University.
Or perhaps you want to be more place-based. You want to work with individuals around you and share your photos. With Flickr Places, you can look at your photos on Flickr maps and view your area.
Or you want to take it a step farther and take your place-based photos and compare the old with the new like the Flickr group Looking into the Past. Here, folks take old pictures and “merge” them with photos of what the places look like now to show the contrast and growth and history.
Or maybe you want to take it one step farther and add animation to your pictures. Like Flickr user The Surveyor, you want to take the comparison one step farther.
When you are on Flickr, there is a WORLD for you to explore. But before you do it, you need to get your camera out, dig through old photos and get them up there. Because the conversation begins with you!
Have fun and stay tuned to hear how other organizations are using Flickr!
In full disclosure, this is a highly personal story for me. My wife ElizaBeth (tenured, and just promoted to full professor) developed and heads up the MAHR program. She will ironically be the only faculty member eliminated along with that program. Her equally competent counterpart in the Bachelor of Arts in Heritage Resources (BAHR), Julie Ernstein, is a dear friend who will be the only person to go with that program.
I’ve watched ElizaBeth and Julie work tirelessly over the last few years to create an environment where their students can enjoy an Ivy League educational opportunity at a state university. The programs have succeeded with graduates who are contributing to cultural heritage throughout the United States in really big ways.
Disposing of two uniquely sustainable programs and the two people that made them that way makes no sense on any level. But, when budgets are tight, university administrations will stick to what they can get their heads around. The importance of cultural heritage is highly individual and not so easy to communicate as Save the Whales.
The fact is, no university heritage preservation program can truly call themselves “safe” in these times. Consider what MAHR/BAHR had going for them:
These low-cost programs brought in a half-million dollars in grants during their brief existence. Their 2007 grant proposal to the Board of Regents was ranked first in the state.
The MAHR program partners with local organizations to pay half the cost of graduate assistantships. No other NSU graduate program brings in this kind of money, so it’s odd that MAHR is the ONLY graduate program eliminated in this plan.
Local heritage organizations have gone on record that they will fundraise to keep heritage resources at NSU alive. That Natchitoches Historic Foundation has endowed one scholarship for the MAHR program and was about to fund another.
The MAHR program is NOT a low completer by La. Board of Regents standards. In fact, it’s considered a program on the rise.
When MAHR was placed on the “review” list, the program was supported with dozens of letters, phone calls and personal meetings from the community. Folks care about this program.
The interdisciplinary concept for these programs was developed here at NSU and is now being replicated at universities across the country. Guess those folks will now become the torchbearers for this important legacy.
If not for the recovery operation mounted by the MAHR/BAHR students, faculty and alumni, the contents of local Bayou Folk Museum would have been totally lost when the Kate Chopin House was destroyed by fire in 2008.
It’s easy to write this off as a casualty of Louisiana’s perpetual dysfunction at all levels. In this case, the university took the initiative in cutting this completely unique program before the Board of Supervisors/Regents (which is asking for $20 million in cuts from higher education institutions) made any implications about what should go, though their early directives emphasized eliminating duplicate programs.
Northwestern State University Heritage Resources students at the salvage of the Bayou Folk Museum in 2008. Many of author Kate Chopin's original works were recovered by the program's students, faculty and alumni.Losing a historic structure is a sad thing. Losing generations of folks to expertly protect cultural heritage is much, much worse.
But the fact is that if this could happen to a high-quality, nationally respected and emerging program here, it could indeed happen anywhere. As governments hint at dramatically reducing deficits over the next several years, it’s clear the necessary cuts will be trickling down to the rest of the nation–just as they did in Louisiana–with potentially disastrous consequences for heritage preservation education.
If folks in cultural heritage want to make sure there is a next generation to fill their shoes, protecting quality educational programs is going to have to be a part of everything we do. Professionals in archaeology, historic preservation, landscapes, architecture, etc., will have a present a unified voice to advocate for these programs worldwide. With the emergence of the social web, we’ve got the tools to make this a reality, so the fate of the MAHR/BAHR programs doesn’t have to happen again.
For me, this particular situation is worse because the University is my alma mater and that I was born in the Cane River region of Natchitoches Parish, La., where this is all going down. I’m proud that my home is one of the few places in the U.S. with the diversity of heritage resources and organizational partnerships that could support these kinds of programs so well. And right now, I’m very afraid for it’s future.
Even when things have not been historically good in Louisiana, we could always look to our cultural heritage as a source of pride. But our heritage is jeopardized every time our state encounters another disaster. Right now, NSU heritage resources students and alumni are on the ground in the middle of the oil crisis, safeguarding our heritage resources with the skills and training they learned here.
Such a proud and important legacy. And one sadly cut way too short.