Marketing
Marketing, audience development, promotion, communications strategy, and related public-facing practice.
-
What Makes an E-Newsletter Worth Staying Subscribed To
A concise checklist for cultural organizations trying to make email newsletters worth opening: show the breadth of the institution, keep stories scannable, use a single strong call to action, connect readers to other channels, and let…
-
Products from my life as a one-man National Park Service communications maven in the early days of social media
During a decade at the National Center for Preservation Technology and Training, Jeff Guin operated as a one-person communications, design, marketing, and emerging-media shop for a national preservation research program. The work moved from newsletters, catalogs,…