Products from my life as a one-man National Park Service communications maven in the early days of social media

This portfolio inventory documents a decade of communications, design, journalism, and digital experimentation at the National Center for Preservation Technology and Training. Working with limited dedicated communications staffing, I produced publications, marketing collateral, web content, training media, and early social-media channels while connecting preservation specialists with broader audiences. The collection is more than a scrapbook of finished products: it illustrates how an integrated communications function could translate technical research into public-facing knowledge and test new ways of reaching professional and community audiences.

 
For ten years, beginning in 2001, I worked at the National Center for Preservation Technology and Training, a research center dedicated to the use of technology for historic preservation.  I was a one-man marketing, public/media relations and design department. Over the course of that time, my work included creating the following:
  • Newsletters (email and print)
  • Marketing materials (postcards, flyers, etc.)
  • Product catalogs for research
  • Planning and executing a website redesign with the resident developer
  • Creating the National Park Service’s first social media channels
  • Creating the first social media strategy for a heritage research institution
  • Development of the first preservation-themed podcast
  • Livestreamed trainings
  • Training videos
  • Organizing community events

Embedded below are collateral coming out of that time, including my scrapbook of products from then. Tools used included Adobe Creative Suite, Final Cut and WordPress. It was a creative and fruitful time, getting in on the ground floor of the social media movement of the mid-2000s.

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Project Catalog Card
View the decade-long communications practice & trajectory
Body of workNCPTT communications, publishing, digital media, and public engagement
InstitutionNational Center for Preservation Technology and Training, National Park Service
Period2001–2011
RoleOne-person marketing, media relations, design, and emerging-digital communications function.
PracticeNewsletters, catalogs, web redesign, social channels, podcasting, livestreamed training, video, events, and campaign materials.
What happenedThe role gradually moved from producing communications products toward building channels through which preservation knowledge could circulate.
What survivesScrapbooks, publications, current NPS migrations, and the separately documented Preservation Technology Podcast.
TrajectoryMarketing and media relations → emerging media experimentation → communications as knowledge infrastructure.
StatusRecovered portfolio/body-of-work record.
Supporting Documents & Sources
View surviving collateral & related current resources
Archive Note / Provenance
View what changed & the larger pattern this body of work reveals

NCPTT remains active, and much of the digital material produced during this period migrated into the current NPS environment rather than disappearing with the old ncptt.nps.gov infrastructure.

The significant shift in this body of work was from communications as promotion toward communications as infrastructure for distributing technical knowledge, connecting practitioners, and making research reusable beyond the organization. That transition became one of the strongest recurring patterns in my later work.

Critical Questions + Add to the Record

Application here: this decade shows communications expanding into a system for knowledge circulation. The individual products mattered, but the larger change was learning to connect research, practitioners, media, and institutional purpose across multiple channels.

Did you work with NCPTT during this period, use these communications products, or preserve additional materials from them? Add firsthand context or surviving artifacts.


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Comments

One response to “Products from my life as a one-man National Park Service communications maven in the early days of social media”

  1. […] and training. That breadth was also the central communications problem I was working through across NCPTT’s broader communications and digital program. The Center occupied an unusual position inside the National Park Service. It was based in […]

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