Strategy
Strategy across cultural heritage, communications, digital practice, institutions, and public engagement: aligning goals, audiences, systems, resources, and outcomes.
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What Makes an E-Newsletter Worth Staying Subscribed To
A concise checklist for cultural organizations trying to make email newsletters worth opening: show the breadth of the institution, keep stories scannable, use a single strong call to action, connect readers to other channels, and let…
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Search Engine Optimization for Heritage Websites
At the Chemical Heritage Foundation, a focused SEO experiment tested whether stronger content structure could increase discovery of authoritative historical information. Ten high-traffic biography pages were enriched with video, images, internal and external links, related content,…
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Lessons Cooper Hewitt Learned in the Making of “The Pen”
Cooper Hewitt’s Pen looked deceptively simple: a physical object visitors could use to collect and interact with museum content. Behind it was a much larger institutional system involving collections data, APIs, gallery design, hardware development, visitor…
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Alchemical Quest: A Rare Books Museum Interactive
Alchemical Quest documents the development of a digital interactive created around rare books and alchemical imagery at the Chemical Heritage Foundation. The project required choices about interpretation, interface design, content production, hardware, visitor behavior, and the…
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Goals, Objectives and Tactics for #DigitalHeritage Outreach Planning
This strategy framework argues that digital heritage work should begin with mission, audiences, and measurable goals rather than with tools. Developed from a Society for Historical Archaeology presentation, it distinguishes goals, objectives, and tactics while addressing…