This past week, I had the privilege of co-leading a interpretation workshop focused on technology with Stacey Kutish, digital interpretive strategist at Morris Arboretum in Philadelphia. There were about 30 attendees from gardens and related cultural sites. I’m sharing the slide deck with speaker notes, which includes the following topics we covered:
- Audience Research
- Setting Strategy
- Tools and Techniques
- What Makes Good Digital Content
Thanks to everyone who came out to this introductory workshop. Related material:
A more in-depth explanation of the strategic planning process can be found in the post Strategy Kit: Goals, Objectives and Tactics for #DigitalHeritage Outreach Planning.
Archive note — September 2026: The particular tools discussed in this 2017 workshop have continued to change, but the sequence has held up better: understand the audience, set the strategy, choose the tools, then develop the content. In hindsight, this workshop sits between my earlier social-media planning work and the broader modern stoa idea—technology as part of an ongoing institutional learning system rather than a catalog of products to adopt.
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