Digital strategy starts less with choosing technology than with getting clear about purpose, audiences, evidence, and actual institutional needs. Drawing on advice from practitioners across the cultural sector, this piece considers visual storytelling, CRM, testing, platforms, content, and the difference between what organizations want and what their audiences need. Together, the contributions make a larger argument: strategy is the discipline of connecting technology decisions to meaningful outcomes rather than accumulating disconnected digital projects.
Tag Archives: audience testing
Case Study: Yours Truly, an interactive archives project
Yours Truly transformed thousands of pieces of Vizcaya correspondence into an interactive storytelling experience built around human-centered design. Rather than simply digitizing archival material, the project asked visitors to explore James Deering’s personality and choices through letters, multimedia, QR-triggered interpretation, and a responsive content system. The result connected archival access, visitor experience, infrastructure, and storytelling in a single platform that also created a foundation for future digital interpretation at Vizcaya.
Social Media brings connections, lessons in ‘User Studies for Digital Library Development’
Lessons from contributing to User Studies for Digital Library Development and why audience research should shape digital collections, services and platforms before technology choices are made.